Media and Society Flashcards
radio media
when media was through the radio
hypothermic needle
idea of the needle poking your head forcing you to feel what “they” want
cultural hegemony
denomination or rule maintained through ideological or cultural means
the dominant process
accept the ways the encoder intends the dominant message
the negotiated process
resist consent to the claims made by the encoder
the oppositional process
reject totally the claims made by the encode
media industry
the entire organizational structure that makes up the media and including all media
media and technology
the material elements of media
ex: paper/printing press, cameras, phones, etc.
the social world
a variety of social forces and non-media actors that affect the communication process
technological determinism
technological development at the center of social change
social constructivism
the people who ultimately decide upon the usage of technology
materiality
physical aspects of media and technology matters in complicated ways
APRNET
use packet switching to enable military communication after a nuclear attack destroyed nodes the network
packet switching
became an essential element of the Internet
the split
APRNET was split into two MILNET and NSFNET
