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A-Level Business > Marketing within the external environment: external influences on marketing > Flashcards

Marketing within the external environment: external influences on marketing Flashcards

A-Level Business (106 decks)

Introduction to Business: Enterprise

Business sectors ✔️

Types of business ✔️

Franchises and Franchisees ✔️

Business functions

Business size and growth ✔️

Introduction to Business: External growth. ✔️

Different stakeholder and business objectives ✔️

Mission statement ✔️

Corporate Social Responsibility ✔️

Strategy and implementation

Business Plan ✔️

Risk and Uncertainty

Opportunity Cost

Contingency planning and crisis management ✔️

Models of strategic choice

Measures of performance: financial and non financial

Decision making

Ansoffs matrix ✔️

Conflicts in business decision making

The market, market size and growth

Demand and Supply

Physical and non physical markets

Market dominance✔️

Global context ✔️

International trade and free trade ✔️

The European Union ✔️

Emerging markets and the global environment

Political factors

Economic Factors

Technological Factors

The digital revolution✔️

Ethical Factors

Environmental factors

External factors and influences

Causes and effect of change

Managing change

Accounting and finance objectives

Sources of finance

Accounting concepts

Costs, revenue and profit

Break even analysis

Investment appraisal

Budgets and variances

Working capital

Income statements

Statement of financial position

Cash Accounting and finance within the external environment: external influences on accounting and finance

The finance strategy: the strategy

Workforce planning

Appraisal and workforce performance

Redundancy and dismissal

Functions of management

Employer/ employee relations

External influences on human resource management

The human resource strategy: the strategy

Marketing objectives

Customer needs: identifying customer needs

Anticipating consumer needs

Customers and consumers

Customer needs: the product life cycle

The marketing strategy: the marketing mix

The marketing strategy: Product

The marketing strategy: Price

The marketing strategy: Place

The marketing strategy: Promotion

The marketing strategy: service marketing

Marketing within the external environment: external influences on marketing

The marketing strategy: the Strategy

Operations management objectives

Innovation, research and development

The production process: Methods of production

The production process: services

project management

Productive efficiency: Productivity

Economies and diseconomies of scale

Capacity utilisation and management

Productive efficiency: Lean production

Productive efficiency: Technology

internal quality standards

External quality standards

Productive quality: Services

Productive quality: location and logistics

Operations management within external environment: external influences on operations management

The operations strategy: The strategy

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