Customers and consumers Flashcards
1
Q
Business to business
A
Where one business is selling to another business, likely to use:
- Personal selling
- Trade fairs
- Trade magazines
2
Q
Business to consumer
A
Where a business is selling its products/services to the people/businesses that consume them
3
Q
Customer
A
A indivaial buys product
4
Q
Consumer
A
Individual / business that uses the product / service
