Marketing Stratergy: Sponsorship Flashcards

You may prefer our related Brainscape-certified flashcards:
1
Q

What do many fast food companies sponsor?(2)

A

Children’s activities and sporting teams

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2
Q

How does sponsorship contribute to children’s weight gain?

A

As children are encouraged to purchase the relatively unhealthy food which is being sponsored

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3
Q

Give an example of unhealthy sponsorship?

A

AFL and sports drinks

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