Marketing/Advertising Flashcards
1
Q
What is marketing?
A
Series of planned activities that assist manufacturers to develop food products
2
Q
What is a target market?
A
Group of consumers who share common needs and characteristics
3
Q
What is a niche market?
A
Small part of target market not being served by other products
4
Q
What does marketing begin with?
A
Research
5
Q
What does research help to determine?
A
Consumers needs and wants
6
Q
What is developed after research?
A
The marketing mix
7
Q
What is advertising
A
Using a range of techniques to inform and persuade consumers about a product
