Marketing/Advertising Flashcards

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1
Q

What is marketing?

A

Series of planned activities that assist manufacturers to develop food products

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2
Q

What is a target market?

A

Group of consumers who share common needs and characteristics

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3
Q

What is a niche market?

A

Small part of target market not being served by other products

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4
Q

What does marketing begin with?

A

Research

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5
Q

What does research help to determine?

A

Consumers needs and wants

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6
Q

What is developed after research?

A

The marketing mix

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7
Q

What is advertising

A

Using a range of techniques to inform and persuade consumers about a product

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