marketing mix, promotion Flashcards
1
Q
objectives of promotion
A
-raise awareness
- target specific audiences
- try and beat competition
- build image of company
- to inform and persuade
2
Q
what is above the line promotion
A
- reach a mass audience
- eg- tv , radio , billboards, magazine
3
Q
what is below the line promotion
A
- to target a smaller audience
- adverting is tailored and targeted
- eg- phone calls, direct mailing , personal selling ( taters of a product like test drives of a new car )
4
Q
what to consider when choosing a promtional technique?
A
- cost
- target market
- effectiveness
- how many people will the advert reach
