marekting mix, new technology Flashcards
1
Q
clicks and bricks
A
- gaining advnatge of online and physical due to the dual presnce
2
Q
digital media
A
-pop up online
3
Q
m commerce
A
shopping through mobile
4
Q
analyse new technology
A
advanatges
- cheap
- convenient
-open 24/7 so gain maximal profit
- wide audience
disadvanatges
- fraud
- internet faults
- no delivery of product ordered
5
Q
types of new technology
A
clicks and bricks, m commmerce, influencers, apps , digital media