marekting mix, new technology Flashcards

1
Q

clicks and bricks

A
  • gaining advnatge of online and physical due to the dual presnce
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2
Q

digital media

A

-pop up online

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3
Q

m commerce

A

shopping through mobile

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4
Q

analyse new technology

A

advanatges
- cheap
- convenient
-open 24/7 so gain maximal profit
- wide audience
disadvanatges
- fraud
- internet faults
- no delivery of product ordered

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5
Q

types of new technology

A

clicks and bricks, m commmerce, influencers, apps , digital media

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