marketing mix, marketing

Question 1

what is market orientated and analyse it

Answer 1

• customers are central to a businesses descion making
  advanatges -
  flecible to makret trends
• customer satisfaction so more loyalty
  disadvanatges
• high cost on research
• market trends constantly change so hard to predict

Question 2

what is product orienrtated and analyse it

Answer 2

business baases its products off its internal strenghts, not the cusotmers wants
advanatges
- focus on quality, as bsuienss strenghts
- production methods are easily applied
disadvantges
- does not take into account customers wants

Question 3

what is asset led marketing and analyse it

Answer 3

-relate businesses stengths to customer needs , use of previous data can help business with production
advantages
- business knows its production strenghts , if customers want soemthing they are bad at producoing they wont make it, preventing loss and reducing risk
-malkret research is lower

Question 4

what is the roles of marketing

Answer 4

• generate. business image and make customers aware
• to create trust , eg) nike backing raheem sterling is speaking out
• get customers to pay more for same/similar product eg- iphones
  -makes product look desireable if done well