marketing mix, place

Question 1

defintion of place

Answer 1

where buyers and sellers meet and excahnge goods and sservices for payment

Question 2

what are the three disrtibution channels?

Answer 2

producer- consumer
producer- retailer- consumer
producer- wholesaler-retailer-consumer

Question 3

analyse internet marketing

Answer 3

advantages
- lower cost to set up website
- large audience
disadvnatges
- possible fraud, internet faults

Question 4

why would a retailer use a wholesaler?

Answer 4

• the retailer could be small and cant afford to stock large amounts of goods
• wholesaler sells small bulks of products