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Copie Anglais voc > Marketing and Advertising (chap 100) > Flashcards

Marketing and Advertising (chap 100) Flashcards

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Vocabulaire Anglais flashcards
1
Q

faire une étude

A

to survey

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2
Q

une étude

A

a survey

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3
Q

analyser

A

analyze

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4
Q

une analyse

A

an analysis

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5
Q

sonder

A

to poll

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6
Q

un sondage

A

a poll

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7
Q

un échantillon

A

a sample

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8
Q

un échantillonnage

A

a sampling

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9
Q

commercialiser

A

to market

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10
Q

un lancement

A

a launch

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11
Q

un créneau

A

a niche/ a gap

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12
Q

proposer

A

to offer

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13
Q

La marchandise

A

goods/ merchandise

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14
Q

un article

A

an item

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15
Q

emballer

A

to package

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16
Q

l’emballage/le conditionnement

A

packaging

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17
Q

étiqueter

A

to label

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18
Q

une étiquette

A

a label

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19
Q

une gamme

A

a range

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20
Q

disponible

A

available

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21
Q

la disponibilité

A

availability

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22
Q

haut de gamme

A

upscale/upmarket

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23
Q

bas de gamme

A

downscale

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24
Q

un défaut

A

a fault

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25
Q

défectueux

A

faulty

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26
Q

promotionnel

A

promotional

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27
Q

marchander

A

to bargain

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28
Q

une bonne affaire

A

a bargain

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29
Q

baisser le prix

A

to discount

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30
Q

un rabais

A

a rebate

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31
Q

une remise

A

a discount

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32
Q

fixer le prix

A

to price

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33
Q

solder

A

to price down

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34
Q

des soldes

A

a sale

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35
Q

casser (des prix)

A

to slash (prices)

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36
Q

un produit d’appel

A

a loss-leader

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37
Q

un bon de réduction

A

a coupon

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38
Q

un bon/ un coupon

A

a voucher

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39
Q

rembourser

A

to refund

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40
Q

un remboursement

A

a refund

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41
Q

faire de la pub

A

to advertise

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42
Q

une publicité

A

an advertisement

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43
Q

un publicitaire

A

an adman/ advertiser

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44
Q

parrainer

A

to sponsor

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45
Q

un commanditaire/ un sponsor

A

a sponsor

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46
Q

Le parrainage/ le mécénat

A

Sponsorship

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47
Q

un spot publicitaire

A

a commercial

48
Q

un autocollant

A

a sticker

49
Q

un prospectus

A

a leaflet/ a flyer

50
Q

un dépliant / une brochure

A

a folder/ a brochure

51
Q

distribuer

A

to hand out

52
Q

une enseigne

A

a sign

53
Q

clignoter

A

to flash

54
Q

un catalogue

A

a catalogue

55
Q

un panneau

A

a hoarding/ a billboard

56
Q

un stand

A

a stand

57
Q

montrer

A

to display

58
Q

exposer

A

to exhibit

59
Q

un étalage

A

a display

60
Q

faire la démonstration

A

to demonstrate

61
Q

vanter

A

to boast

62
Q

vendre avec insistance

A

to tout

63
Q

faire un énorme battage autour de

A

to hype

64
Q

le battage publicitaire

A

hype

65
Q

une relance

A

a follow-up

66
Q

attirant/ attractive

A

attractive

67
Q

attirer

A

to entice/ to allure/ to attract

68
Q

persuader/ inciter

A

to induce/ encourage/ incite sby

69
Q

une incitation

A

an incentive

70
Q

influencer

A

to influence

71
Q

plaire à

A

to appeal to

72
Q

attirant

A

appealing

73
Q

un slogan

A

a slogan/ a catchword

74
Q

un refrain publicitaire

A

a jingle

75
Q

l’argumentaire

A

the blurb

76
Q

prétendre

A

to claim

77
Q

une promesse

A

a claim

78
Q

une devise

A

a motto

79
Q

un jeu de mots

A

a pun

80
Q

une légende

A

a caption

81
Q

habile/rusé

A

cunning

82
Q

accrocheur

A

catchy/eye-catching

83
Q

novateur / inventif

A

innovative/ Inventive

84
Q

divertissant

A

entertaining

85
Q

persuasif/ convaincant

A

convincing

86
Q

répétitive

A

repetitive

87
Q

scandaleux

A

outrageous

88
Q

tromper

A

to deceive

89
Q

trompeur

A

misleading / deceptive

90
Q

la poudre aux yeux

A

eyewash

91
Q

omniprésent

A

ubiquitous

92
Q

une étude de marché

A

a market survey

93
Q

un échantillon représentatif

A

a cross section

94
Q

une campagne promotionnelle

A

a sales drive

95
Q

les produits de marque

A

branded goods

96
Q

fidéliser les clients

A

to build brand/ to build consumer loyalty

97
Q

la publicité sur le lieu de vente

A

point of sale advertising

98
Q

une offre de lancement

A

an introductory offer

99
Q

une offre d’essai

A

a trial offer

100
Q

une offre spéciale

A

a special offer

101
Q

une campagne publicitaire

A

an advertising campaign

102
Q

une agence de pub

A

an advertising agency

103
Q

un espace publicitaire

A

an advertising space

104
Q

un matraquage publicitaire

A

an ad blitz

105
Q

une page publicitaire

A

a commercial break

106
Q

diffuser un message publicitaire

A

to air a commercial

107
Q

sans pub

A

ad-free

108
Q

la publicité comparative

A

comparative advertising

109
Q

un placement de produit

A

a product placement

110
Q

une liste d’adresses

A

a mailing list

111
Q

le courrier publicitaire

A

junk mail

112
Q

un journal gratuit

A

a give-away paper

113
Q

des placards publicitaires

A

display advertising

114
Q

susciter de l’intérêt

A

to arouse interest

115
Q

frapper l’imagination

A

to strike the imagination

116
Q

faire passer un message

A

to convey a message

117
Q

la publicité mensongère

A

deceptive/ misleading advertising

Copie Anglais voc (60 decks)

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