Management 2

Question 1

Science of persuasion

https://www.youtube.com/watch?v=cFdCzN7RYbw&index=26&list=WL

Answer 1

-reciprocity
give first, personalized, unexpected
-scarcity (rare thing for people)
benefits, unique, needs
-authority
legitimity: knowledge, expert, credibility
introduce y someone else
-consistency
share commitment, volontary public engagement
-Liking
be liked with similar, compliments, cooperate
-Consensus
show that others do it also