M1 Topic 4 Marketing Strategies Part 3 : People, processes, physical evidence, emarketing, global marketing Flashcards
how are people considered in extended marketing mix
businesses consider the quality of interaction between customer and those within the business who deliver service
how are people strategies achieved
recruit and train the best staff to create a good impression on customers
what does process refer to in the extended marketing mix
flow of activities a business will follow in delivering service
how are process strategies achieved (3)
- employees more customer friendly,
- employees more efficient in satisfy peoples needs
= in order to increase sales and reputation
what does physical evidence refer to in the marketing mix
the location where service is provided and materials needed to carry out service are located
how is the physical evidence strategy achieved
by using high quality physical evidence to create a image of value
what is E-Marketing
using the internet to perform marketing activities
what is social media advertising
the use social media platforms to deliver targeted commercial messages to customers
advantages of social media advertising (3)
Cheaper than traditional forms
Easy use + monitor
Large audience
disadvantages of social media advertising (2)
Can’t control what is said about product
Can’t accurately measure reach + frequency
what is global marketing
marketing on a world scale
how does market research help global marketing
helps the business to understand a country’s cultural, economic, political + social features
advantages to using global branding (2)
- Only need one advertisement for many locations
- Creates a worldwide image and brand
types of global marketing strategies (4)
Standardisation
Customisation
Global Pricing
Competitive positioning
what is standardisation
assumes the product used and needs are the same all over the world
