LO 7.1.1: Interpret the interaction of supply and demand associated with a product or service. Flashcards
What is economics?
- the study of production, distribution, and consumption, or
- the study of choices in the presence of scarce resources.
- divided into two areas: micro and macro
What is microeconomics?
- the study of how individuals and companies make decisions to allocate scarce resources
- helps understanding how individuals and companies prioritize their wants.
What is macroeconomics?
- the study of the economy as a whole.
* for example, macroeconomics examines factors that affect a country’s economic growth.
What do macroeconomic conditions and analyses affect?
- the actions and behavior of businesses, consumers, and governments.
- macroeconomic analyses affect decisions made by investment firms:
- some investments benefit from slow economic growth and low inflation, whereas others do well during periods of relatively strong economic growth with moderate inflation.
How can financial planners use macroeconomic data?
To forecast the earnings potential of companies and to determine which asset classes may be more attractive.
What is basic economic theory based upon?
- The relationship between supply and demand.
- The supply and demand equation are most easily expressed in graphic form cf. 231.
- Supply curve — positive slope.
- Demand curve — negative slope.
What is equilibrium?
- The intersection of the supply and demand curves.
* This indicates the relationship between price (price of a good or service) and quantity (how much produced).
What is the general movement of price?
Prices should always move toward equilibrium unless restricted by outside sources, such as government regulation or by collusion between manufacturers, as in the case with cartels.
What is price elasticity?
Price elasticity is how responsive the quantity of a good demanded is to changes in price, all else (economic forces) constant.
Inelastic good
- Goods that respond relatively little to price changes;
* Example: demand for necessities, like food or gasoline.
Elastic good
- Goods that respond relatively more to price changes;
- Demonstrate a great deal of price elasticity.
- Example: demand for luxuries, such as a new motorboat, responds relatively more to price changes.
What is the point of determining price elasticity of a good?
To determine how many units of quantity are changed for every unit of price change.
Complimentary goods
- Related to each other — demand for one will impact the other;
- Example: increasing demand for peanut better subsequently increases the demand for jelly.
Product substitutes
- Similar to complimentary goods, if the price rises on one product, another similar product can serve as a substitute.
- Example: the price of pork rises, so chicken is then purchased as a substitute.
U.S. gross domestic product (GDP)
- Is the total monetary value of all goods and services produced within the domestic United States over the course of a given year;
- Includes income generated domestically by a foreign form (e.g., Toyota Motor Corp.)