LESSON 6 - sport management research Flashcards
why sport managers need to understand research ?
- decisions are data driven
- research helps you make better decisions
- only research can keep you current
what is sport management research ?
- gathering important information to help make decisions, develop strategies, enhance organizational operations
- academic research in sports management
- business research in sport management
define quantitative vs qualitative :
quantitative : states and numbers
qualitative : what you pill out of ot; interviews, etc.
what are the 6 types of research design ?
- experimental
- cross-sectional
- time series
- longitudinal
- ethnography
- case study
which of the 6 types of research designs is the most accurate ?
longitudinal
name a pro and con of longitudinal research design :
pro = most accurate
con = takes the longest time
define the experimental research design :
involves manipulating one or more variables to observe their effect on another variable while controlling for other factors
define the cross-sectional research design :
involves collecting data from a group of participants at a single point in time to analyze and understand characteristics or behaviors at that specific moment
define the time series research design :
involves collecting data on the same variables over a series of distinct time points to analyze trends, patterns, and changes over time
define the longitudinal research design :
involves collecting data from the same group of participants over an extended period to study changes or developments over time
define the ethnography research design :
involves immersing a researcher within a specific culture, group, or community to observe and understand their behaviors, beliefs, and practices from an insider’s perspective
define the case study research design :
involves an in-depth exploration of a particular case or phenomenon within its real-life context, often using multiple data sources
what is “numbers” quantitative or qualitative ?
quantitative data
what is “words, pictures or actions” quantitative or qualitative ?
qualitative data
what is the mixed-methods approach ?
combine aspects of both qualitative and quantitative
