LESSON 13 - emerging developments in sport management

Question 1

list “new realities” :

Answer 1

• artificial inteligence
• virtual/augmented reality
• streaming
• esports
• fantasy sports
• sport betting

Question 2

what is artificial intelligence ?

Answer 2

the concept has progressed from the development of a conceptual test to assess whether machines exhibited human intelligence (the Turing test) to the development of algorithms trained to find patterns in text and images

Question 3

what is VR (virtual reality) ?

Answer 3

is the computer technology capability built to imitate an environment or create three-dimensional imaging with artificial sensory stimulation

Question 4

what is AR (augmented reality) ?

Answer 4

is the computer technology capability built to superimpose digital images or data on the pre-existing environment

Question 5

what is streaming ?

Answer 5

is a way to make content available to the public for viewing, usually love or while capturing the footage

Question 6

TRUE OR FALSE

with Internet access, sport fans can tune into their favourite games at their convenience using a variety of platforms ?

Answer 6

TRUE

Question 7

TRUE OR FALSE

many sports streaming platforms offer real-time updates and alerts for upcoming games and feature a wise range of sports so fans can tune whenever and from wherever using online websites and apps ?

Answer 7

TRUE

Question 8

TRUE OR FALSE

some sites and apps even feature chatrooms to keep fans socially engages in the action of their favourite games

Answer 8

TRUE

Question 9

what are esports ?

Answer 9

organized video gaming competitions between individual players or teams

Question 10

what is sport commonly defined as :

Answer 10

an activity which involves :
- physical exertion
- skill
- organized competition b/w individuals or teams
- codified rules or regulations

Question 11

what are some benefits associated with esports participation :

Answer 11

• cognitive focus
• social engagement
  -physical activity and fitness
• therapy
• relaxation
• career preparation

Question 12

FILL IN THE BLANK

in ______, a total of ___________ tuned in to watch th league of legends world finals

Answer 12

2016 - 43 million

Question 13

what are the six revenue streams of the esports market :

Answer 13

• sponsorship revenue
• media rights revenue
• game publisher fees
• merchandise and ticket revenue
• digital revenue
• streaming revenue

Question 14

what are fantasy sports :

Answer 14

type of online gameplay that allows users to assemble a hypothetical or imaginary team composed of real-life sports players and play against other used for a chosen amount of time, whether a single day or for the entire season

Question 15

what does TFS stand for ?

Answer 15

traditional fantasy sport

Question 16

what does DFS stand for ?

Answer 16

daily fantasy sport

Question 17

in TFS how long do games cover ?

Answer 17

games cover an entire season

Question 18

TRUE OR FALSE

in DFS, users do not need to wait until the real-life season ends to complete their games. rather, the game can be completed within the course of one day

Answer 18

TRUE

Question 19

how many tiers to fantasy sport business are there ?

Answer 19

3

Question 20

describe tier 1 of the fantasy sport business :

Answer 20

• game developers and publisher
• players
• team and franchise owners
• leagues
• tournament and league organizers

Question 21

describe tier 2 of the fantasy sport business :

Answer 21

• event managers and promoters
• marketers
• broadcaster
• educational institutions

Question 22

describe tier 3 of the fantasy sport business :

Answer 22

• coaches and managers
• international fans
• U.S. fans
• children and parents
• gamblers

Question 23

what are the different forms of sport betting :

Answer 23

• exchange of money (casino, poker machine play)
• betting on future events (football matches, raves, video games)
• lotteries (national lottery)