LESSON 17 - communication in the sport industry Flashcards
1
Q
what is sport communication :
A
- a process by which people in sport, in a sport setting, or through a sport endeavour share symbols as they create meaning through interaction
2
Q
describe the theoretical framework of sport communication :
A
- genres
- context
- process
- elements
- effects
3
Q
what are the four elements in the communication process ?
A
- sender
- message
- channel through which message is delivered
- receiver
4
Q
what are the theories of mass media effects :
A
- uses and gratification
- agenda setting
- innovation
- diffusion or information
- modeling and cultivation
5
Q
what does SSCM stand for ?
A
strategic sport communication model
6
Q
what are elements the SSCM :
A
- sport communication process
- personal and organization communication in sport
- sport mass media
- sport communication services and support
7
Q
what are the 3 components of the SSCM :
A
1) personal and organizational communication in sport
2) mediated communication in sport
3) sport communication services and support
8
Q
what do media relations specialists do :
A
- write news releases
- plan news conferences
- manage game services
9
Q
what are various PR positions :
A
- corporate communications
- employee and volunteer relations
- digit media manager
- PR jobs focusing on relations with donors, the government, and various governing bodies
10
Q
what are ethics in sport communication :
A
- ethical issues in media relations
- ethical issues in community relations
