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Intro to Kin Management 2298 > EXAM REVIEW > Flashcards

EXAM REVIEW Flashcards

1
Q

what is : Academic Progress Rate ?

A
  • a tool to ensure that student-athletes are not only excelling in their respective sports but are also meeting the academic standards set by their educational institutions. It emphasizes the importance of education alongside athletic achievement within the collegiate sports environment
  • commonly employed by organizations such as the National Collegiate Athletic Association (NCAA) in the United States.
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2
Q

what is : Ambush Marketing ?

A
  • a marketing strategy where a company tries to associate itself with a particular event, such as a sports event, without having an official sponsorship or partnership
  • the goal is to gain exposure and benefit from the event without paying the associated sponsorship fees to benefit from its popularity without the official endorsement.
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3
Q

what is : Antitrust ?

A
  • refers to laws and regulations aimed at preventing unfair business practices and promoting competition within the sports industry.
  • They are designed to create a fair and competitive environment, preventing any single entity from gaining too much control and ensuring that fans, players, and businesses can participate in a vibrant and diverse sports marketplace
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4
Q

what is : Artificial Intelligence ?

A
  • refers to the use of computer systems and advanced algorithms to analyze data, make predictions, and automate processes within the sports marketing industry
  • algorithms trained to find patterns in text and images
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5
Q

what is : Athletic Director ?

A
  • is a key figure responsible for overseeing the sports programs within an educational institution, typically a college or university
  • the role involves managing and promoting the athletic department, which includes making strategic decisions related to sports marketing
  • are an intercollegiate athletic administrator/position at the local school level
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6
Q

what is : Augmented Reality ?

A

Is the computer technology capability built to superimpose digital images, sounds, date or other sensory stimuli on the pre-existing environment

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7
Q

what is : Bayes’ Rule ?

A

Formula to predict the probability of an uncertain outcome

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8
Q

what are some benefits to Esports ?

A
  • Cognitive focus
  • Social engagement
  • Physical activity and fitness
  • Therapy
  • Relaxation
  • Career preparation
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9
Q

what is : betting ?

A
  • refers to the activity of placing wagers or bets on the outcome of sports events. Individuals may bet on various aspects of a game
  • sports betting is a form of gambling where participants predict or speculate on the results of sporting events in the hope of winning money or prizes. It is an aspect of the sports industry that involves considerations related to regulation, integrity, and responsible gaming practices
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10
Q

what are the different forms of betting ?

A
  • exchange of money (e.g. casino, poker machine play)
  • betting on future events (e.g. football matches, races, video games)
  • lotteries (e.g. national lottery)
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11
Q

what is : Branding ?

A

Using a name, design, or symbol to differentiate a sport product

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12
Q

what are the four branding factors ?

A
  • brand awareness
  • brand image
  • brand equity
  • brand loyalty
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13
Q

what is : Centralized Organizational Structure ?

A
  • One of two operating models
  • Refers to a setup where decision-making authority and control are concentrated at a single, central point within the sports organization. Key decisions and directions come from a central leadership or governing body, impacting all levels and departments within the organization.
  • While a centralized structure can provide clarity and efficiency, it may also lead to potential challenges, such as slower responsiveness to local needs and limited autonomy at lower levels of the organization
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14
Q

what is the structure of Centralized Organizational Structure ?

A

(structure) = superintendent → staff administrator, high school principal, junior high school principal
(high school principal → athletic director) ↔ (junior high school principal → campus athletic coordinator)

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15
Q

describe the Cincinnati Red Stockings :

A
  • one of the earliest professional baseball teams in the United States (recognized as the first openly professional baseball team)
  • now the city is represented as the cincinnati reds
  • the team faced financial difficulties and eventually disbanded in 1871
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16
Q

what is : Client ?

A
  • an individual or entity that receives services, guidance, or representation from a sports management professional or agency
  • could include athletes, teams, sports organizations, or even sponsors seeking assistance in managing various aspects of their involvement in the sports industry
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17
Q

what is : Collective Bargaining ?

A

Is the process of negotiation and agreement between league management/team owners and player representatives to establish the terms and conditions under which athletes will work, promoting fairness and stability within the sports organization

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18
Q

what is : Community Relations ?

A
  • refers to the efforts made by sports organizations to engage with and contribute positively to the communities in which they operate. This involves building and maintaining relationships with the local community through various initiatives and activities.
  • proactive efforts by sports organizations to connect with, support, and contribute positively to the local community. It goes beyond the sports arena and aims to build a strong and mutually beneficial relationship between the sports entity and the community it serves
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19
Q

what is : Constitution/British North America Act ?

A
  • the legal framework that established the Dominion of Canada and outlined its constitutional structure
  • it formally united the colonies entering Confederation and established federalism - meaning the distribution of powers between the federal Parliament and the provincial legislatures
  • The Act united the three separate territories of Canada, Nova Scotia and New Brunswick into a single dominion called Canada
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20
Q

what is : Consumer Behaviour ?

A
  • the actions, decisions, and patterns of sports fans or individuals who engage with sports-related products, services, or experiences
  • it involves understanding how fans and consumers think, make choices, and interact with the sports industry, including their preferences, motivations, and purchasing behaviours
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21
Q

what is : Conversica ?

A
  • A company that specializes in artificial intelligence (AI) for business communication
  • Conversica’s AI technology could be used for various purposes, such as enhancing communication with fans, managing inquiries, or streamlining administrative tasks
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22
Q

what is : Corporate Social Responsibility ?

A
  • The commitment and actions taken by sports organizations to contribute positively to society and the community.
  • a strategy undertaken by companies to not just grow profits, but also to take an active and positive social role in the world around them
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23
Q

what is Daily Fantasy Sport ?

A

(DFS), users do not need to wait until the real-life season ends to complete their game. Rather, the game can be completed within the course of one day (daily or weekly competition with potential for immediate rewards)

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24
Q

what is : Decentralized Organizational Structure ?

A
  • One of two operating models
  • A management framework where decision-making authority is distributed across various levels or departments within a sports organization.
  • In this structure, power and responsibility are not concentrated at the top but are rather shared among different entities with separate departments for coaching, marketing, finance, and operations, each with its own set of responsibilities and decision-making authority
  • this structure aims to maximize efficiency, adaptability, and specialization within the organization
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25
Q

what is the structure of Decentralized Organizational Structure ?

A

(structure) = superintendent → assistant superintendent, high school principals, junior high school principals
(assistant superintendent → district athletic director) → (high school principals → athletic director) → (junior high school principals → campus athletic coordinator)

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26
Q

what is : Demand ?

A

the desire or interest from fans or consumers in obtaining those goods or services

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27
Q

what is : Diversion ?

A
  • the desire of fans to use sports as a means of escaping or diverting their attention from everyday stresses and challenges
  • fans seeking diversion are often looking for a form of entertainment that helps them temporarily detach from their routine or concerns. They may view sports as a way to relax, unwind, and enjoy a break from the pressures of daily life
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28
Q

what is : Entitlement ?

A

The perception or attitude of expecting certain privileges, benefits, or treatment without necessarily earning or deserving them through merit or effort. It can manifest in various aspects of sports management, including among athletes, coaches, or team personnel

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29
Q

what is : Environmental Sustainability ?

A

making choices that prioritize the health of the environment, reduce ecological footprints, and promote responsible practices within the sports industry

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30
Q

what is : Equity in Athletics Disclosure Act ?

A
  • EADA
  • College sport finance
  • a federal law passed in 1994 that requires universities and colleges to make available gender equity information about their athletic programs
  • Is a United States federal law that requires institutions of higher education to publicly disclose information about their intercollegiate athletic programs.
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31
Q

what is : European Club System (Soccer) ?

A
  • In soccer refers to the structure and organization of professional football (soccer) clubs in Europe
  • It encompasses various levels of competition, from domestic leagues to continental tournaments.
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32
Q

what is : Eustress ?

A
  • positive or beneficial stress that is typically associated with feelings of excitement, challenge, and fulfillment
  • fans seeking eustress are motivated by the thrill and positive tension that sports events can provide. They enjoy the excitement of close competition, the challenge faced by their favorite team, and the emotional highs associated with victory
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33
Q

what is : Extrinsic Reward ?

A
  • Are external motivators provided to individuals as a result of their performance or behaviour.
  • These rewards come from outside sources and are typically tangible or visible
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34
Q

what are some examples of extrinsic rewards ?

A

monetary bonuses, trophies, certificates, praise from others, promotions, and recognition events are examples of extrinsic rewards

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35
Q

what is the : FIFA Women’s World Cup ?

A
  • An international women’s football (soccer) tournament organized by the Fédération Internationale de Football Association (FIFA), the global governing body for football
  • The Women’s World Cup is held every four years and serves as the premier competition for national women’s football teams from around the world
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36
Q

what is : Free Agency ?

A
  • A system in which players in a sports league have the freedom to sign contracts with any team of their choosing, provided they meet certain eligibility criteria
  • It allows athletes to explore opportunities with different teams, negotiate contracts, and ultimately decide where they want to play
  • Provides players with the opportunity to explore different team options, negotiate contracts, and have a degree of control over their professional careers, while teams use it as a means to strengthen their rosters and build competitive squads
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37
Q

what is : Fantasy Sports ?

A

Is a type of online gameplay that allows users to assemble a hypothetical or imaginary team composed of real-life sports players and play against other users for a chosen amount of time, whether a single day or for the entire season

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38
Q

what is : Globalization ?

A
  • The process of expanding and integrating sports activities, organizations, and markets on an international scale.
  • The increased interconnectedness of the sports industry across different countries, fostering the exchange of athletes, events, and sports-related business on a global level.
  • Can watch/stay loyal from anywhere with streaming sources, competing with all sports across the whole world
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39
Q

what is : Governance ?

A
  • Establishes the rules of the game for the organization, guiding how decisions are made, individuals are held accountable, and ethical standards are upheld.
  • It plays a crucial role in maintaining the integrity and sustainability of sports organizations.
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40
Q

what is : Historically Black Colleges and Universities ?

A
  • HBCUs
  • institutions of higher education in the United States that were founded with the primary mission of serving the African American community.
  • these institutions have a rich history and cultural significance, and many of them have sports programs that are an integral part of their identity.
  • important for effectively managing sports programs within these institutions
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41
Q

what is : IMG ?

A
  • is a global sports, events, and talent management company that represents athletes, manages sports events, and provides a range of services in the sports and entertainment industry.
  • founded in 1960, IMG benefited from being the first and best-known sport management and marketing agency
  • plays a multifaceted role in the sports industry, acting as a talent agency, event organizer, marketing partner, and more, with a global presence and influence in the world of sports and entertainment
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42
Q

what does IMG stand for ?

A

International Management Group

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43
Q

what is : International Olympic Committee ?

A
  • Is an organization that oversees and manages the Olympic Games
  • it serves as the central authority responsible for the organization and promotion of the Olympic Games, as well as ensuring the adherence to the Olympic Charter, which outlines the principles and rules governing the Olympic Movement
  • Responsible for coordinating and overseeing the world’s most significant international sporting event, the Olympic Games
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44
Q

what is : International Paralympic Committee ?

A
  • is an organization responsible for overseeing and promoting the Paralympic Games. The IPC serves as the global governing body for para-athletes and para-sports, ensuring the coordination and development of the Paralympic Movement
  • central authority that oversees and manages the Paralympic Movement, ensuring that para-athletes have opportunities to compete at the highest level and promoting the values of inclusivity and fair competition in the world of sports.
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45
Q

what is. : international sport ?

A
  • sports activities, competitions, and events that involve participants, teams, or athletes from multiple countries
  • these events often have a global scale, attracting participants and audiences from various nations. International sport plays a significant role in fostering cultural exchange, promoting healthy competition, and creating opportunities for athletes to showcase their skills on an international stage
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46
Q

what is : Interscholastic Athletics ?

A
  • organized sports competitions and activities that take place between different schools or educational institutions
  • key segment within the sport industry
  • media attention devoted to segment
  • economic impact
  • influence of administrators
  • first interscholastic athletics competition was the interscholastic football association (1888)
  • development and growth of individual state associate/national federation of state high school associations (NFHS)
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47
Q

what are some values of interscholastic athletics ?

A
  • Support the academic mission of schools
  • Are inherently educational
  • Foster success in later life
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48
Q

what is : Intrinsic Reward ?

A

Intrinsic rewards are internal motivators that come from within the individual. They are the inherent satisfaction, enjoyment, or fulfillment derived directly from engaging in an activity or task

48
Q

what are some examples of intrinsic rewards ?

A
  • personal satisfaction
  • a sense of accomplishment
  • enjoyment, mastery
  • personal growth
49
Q

what is : labour ?

A
  • the human effort, work, and services provided by individuals within the sports industry.
  • including athletes, coaches, administrative staff, support personnel, and other individuals who contribute their skills and efforts to the functioning of sports organizations and events.
  • one of the three principles that form the professional sport industry
49
Q

what is : the law of demand ?

A
  • looks at the consumer’s perspective, suggesting that consumers are less willing to buy goods or services as prices rise
  • the law of demand could be seen in ticket sales. If ticket prices for a game increase significantly, fans may be less willing to buy tickets, potentially leading to lower attendance
50
Q

what is : the law of supply ?

A
  • the principle that, all else being equal, the quantity of sports-related goods or services (such as tickets, merchandise, or broadcasting rights) that sports organizations are willing to offer for sale increases as the price for those goods or services increases
  • focuses on the producer’s perspective, indicating that suppliers are more willing to provide goods or services as prices increase
  • could be observed in the context of sports merchandise. As the price of team jerseys or tickets increases, suppliers may be more willing to provide more of these items to the market.
51
Q

what is : League Think ?

A

the collective mindset or shared perspectives that individuals within a sports league, such as team owners, executives, and officials, adopt to address common challenges and pursue mutual interests. It involves a sense of unity and cooperation among league members for the overall benefit and success of the league

52
Q

what is : Licensing royalty ?

A
  • the payment made by a licensee to the licensor for the right to use a sports-related brand, logo, or intellectual property
  • this licensing arrangement allows the licensee to produce and sell products such as merchandise, apparel, or accessories featuring the sports brand
53
Q

what is : Luxury Tax ?

A
  • a financial penalty imposed on sports teams that exceed a predetermined limit or threshold for player salaries or team payroll
  • the luxury tax is designed to promote financial parity among teams and prevent wealthier teams from significantly outspending their competitors
54
Q

what is : Machine Learning ?

A
  • algorithms, systematic processes designed for calculations, can be trained to find patterns in data and self-adjust to those patterns with more data
  • in sports management, machine learning can be applied to analyze data, make predictions, and provide valuable insights to enhance decision-making processes
54
Q

what is : Macroeconomics ?

A
  • the study of large-scale economic factors that impact the sports industry at a broader level
  • it involves analyzing and understanding how national or global economic trends, policies, and conditions can influence the financial aspects, opportunities, and challenges within the sports business
55
Q

what is : Market Equilibrium ?

A

a situation in which the supply and demand for sports-related goods, services, or events are balanced, leading to a stable and satisfactory state for both buyers (fans, sponsors, etc.) and sellers (sports teams, leagues, etc)

56
Q

what is : Market Segmentation :

A
  • used to identify target audiences
  • a specific group of people with similar characteristics or interests within the larger population
  • help to categorize and understand different groups of fans or consumers, allowing organizations to tailor their marketing and engagement efforts for maximum effectiveness and fan satisfaction
57
Q

what is : Market Segment ?

A
  • a specific group of people who share common characteristics or interests and are considered a distinct target audience for sports-related products, services, or events.
  • examples = distinct groups such as families with young children interested in youth sports programs, young adults passionate about esports, or older individuals looking for fitness and wellness activities
58
Q

what are the five areas of segmenting consumers I market segmentation ?

A

1) Demographic
2) Geographics
3) Psychographics
4) Product benefits
5) Purchasing behaviour

59
Q

what is : Match Fixing ?

A
  • the unethical and illegal practice of manipulating the outcome of a sports competition for financial gain or other improper motives.
  • intentionally influencing the result of a match, game, or event by in
  • current issue in international and ethics of sport
60
Q

what is : Microeconomics ?

A
  • the study of individual economic factors and decision-making within the sports industry
  • it involves analyzing how choices made by individual players, teams, or organizations impact their behavior, performance, and interactions within the sports market
61
Q

what is : National Collegiate Athletic Association ?

A
  • National Collegiate Athletic Association” (NCAA) is a governing body that oversees and regulates college sports in the United States
  • its primary role is to establish rules and standards to ensure fair competition, athlete welfare, and ethical conduct among member institutions
62
Q

what is : National Association of Intercollegiate Athletics ?

A
  • a national governing body
  • often known simply as the National Association (NA)
  • several NA clubs created the succeeding National League of Professional Baseball Clubs (the National League, founded 1876), which joined with the American League of Professional BaseBall Clubs (the American League, founded 1901) to form Major League Baseball (MLB) in 1903
63
Q

what is : National Association of Professional BaseBall Players ?

A
  • was the first professional baseball league formed in 1871
  • it was a precursor to the modern Major League Baseball (MLB)
  • often known simply as the National Association (NA)
64
Q

what is : Negligence ?

A
  • failure to act as a reasonably prudent person would have acted
  • it involves a lack of attention or proper precautions by sports organizations, personnel, or participants, leading to avoidable accidents or negative consequences
65
Q

what is : Player Draft ?

A
  • process in which sports teams select players to join their rosters
  • it is a method used by sports leagues to allocate talent fairly among teams, particularly in leagues where teams have the right to sign new players entering the league
66
Q

what is : outsource ?

A
  • the practice of hiring external individuals, companies, or services to perform specific tasks or functions on behalf of a sports organization
  • instead of handling certain aspects internally, the organization delegates those responsibilities to external entities with specialized expertise
67
Q

what are : Potential problems caused by interscholastic sport ?

A
  • Concussion incidence in high school
  • Experienced and certified athletic administrators
  • Budgetary constraints
  • Coach turnover and exiting
  • Recruitment and retention of officials
  • Participation options
  • Fair play
  • Transfer
  • Parents
  • Media
68
Q

what is : the Power Five ?

A
  • the five major collegiate athletic conferences in the U.S. that are known for their strong athletic programs and significant influence in college sports
  • these conferences are part of the NCAA’s Division I Football Bowl Subdivision (FBS) and are characterized by high levels of competition, large athletic budgets, and extensive media exposure
  • are often associated with higher levels of visibility, larger athletic budgets, and more extensive resources for their sports programs
69
Q

what is : Precedent ?

A

A previous decision, action, or case that serves as an example or guide for making similar decisions in the future

70
Q

what are : Private Schools ?

A
  • an independently funded educational institution that manages its own sports programs, facilities, and competitions
  • private schools rely on tuition fees, donations, and private funding. Athletic department budgets may vary based on the school’s financial resources and priorities
71
Q

what is : the Product Life Cycle?

A
  • the stages that a sports product or service goes through from its introduction to its eventual decline or discontinuation
  • the sports product could be anything from a specific team or athlete to a sports event or a line of merchandise
  • understanding the product life cycle helps sports managers make informed decisions about marketing, resource allocation, and strategic planning at each stage of a product’s existence in the sports market
72
Q

what is : Property ?

A

Assets or rights associated with a sports event, team, or venue that have value and can be owned or controlled. These properties are often bought, sold, or licensed, contributing to the overall economic and strategic aspects of sports management

73
Q

what is : Proximate Cause ?

A
  • the direct and immediate reason or factor that leads to a specific outcome, event, or consequence
  • it is the closest and most direct link in a chain of events that results in a particular situation
  • for example, if a player is injured during a sports event, the proximate cause of the injury could be a specific action or contact that occurred during the game, such as a collision with another player or a fall
74
Q

what are : Public Schools ?

A
  • are educational institutions that are funded and operated by the government
  • these schools provide education to students free of charge, and their funding comes from taxpayer dollars. Public schools are typically part of a public education system governed by local, state, or national authorities, depending on the country’s educational structure
  • are funded by taxpayer dollars. Athletic department budgets are often influenced by the school district’s overall budget, which may vary based on local taxes and government allocations
75
Q

what is : the Pythagorean Win Expectancy ?

A

Formula used to predict a teams winning percentage based on number of points scored and allowed (PF^2 / PF^2 + PA^2)

76
Q

who created the pythagorean win expectancy formula / theory ?

A

Bill James

77
Q

what sport was the pythagorean win expectancy theory/formula created for ?

A

MLB

78
Q

what is : Recruitment ?

A
  • refers to the process of finding, selecting, and bringing in individuals, such as players, coaches, or staff, to be part of a sports team or organization.
  • it involves identifying talent, assessing skills, and making decisions to build a strong and effective team.
  • the goal of recruitment in sports management is to assemble a roster of individuals who contribute to the success and competitiveness of the team or organization
79
Q

what is : Regression ?

A
  • Describes the relationship between one or more dependent and one or more independent variables
  • It helps assess how changes in one variable may be associated with changes in another variable
80
Q

what is : the ROI Analysis ?

A
  • refers to the assessment of Return on Investment
  • it involves evaluating the effectiveness and profitability of an investment made in a sports-related project, program, or initiative.
  • the goal is to measure how much value or benefit is gained compared to the costs incurred
81
Q

what are : Salary Caps ?

A
  • refers to limiting the total amount they can spend on player salaries to promote fairness and competitive balance among teams
  • the purpose of a salary cap is to promote competitive balance within a league by preventing richer teams from having a significant financial advantage over smaller-market teams
82
Q

what is a : Senior Woman Administrator ?

A

refers to a key leadership role within a collegiate athletic department. This position is often created to promote gender equity and ensure that women have significant representation and influence in decision-making processes within the realm of college sports

83
Q

what is : Sponsorship ?

A
  • refers to a business arrangement in which a company provides financial or other support to a sports team, event, league, or athlete in exchange for promotional opportunities and exposure
  • sponsors invest in sports entities to enhance brand visibility, connect with target audiences, and achieve marketing objectives
  • this support can come in the form of financial contributions, equipment provision, or other resources, and sponsors often receive advertising rights, logo placement, and recognition in return
  • sponsorship plays a crucial role in funding sports activities and facilitating the growth and success of teams, events, and athletes
83
Q

what is sport communication ?

A
  • the process of conveying information, messages, and news related to sports organizations, events, and activities
  • it involves the strategic use of communication channels to inform, engage, and connect with various stakeholders, including fans, athletes, sponsors, and the broader public
84
Q

what is : sport mass media ?

A
  • the various channels and platforms through which information, content, and coverage related to sports are disseminated to a large audience
  • this includes television, radio, print publications, websites, social media, and other mediums that broadcast or publish sports-related content for widespread consumption
85
Q

what is mediated communication ?

A

publishing and print communication, electronic and visual communication, new media

86
Q

what are : Sport Public Relations ?

A
  • managing communication to create a positive public image for sports organizations, enhance relationships with stakeholders, and ensure effective communication in various situations, both routine and crisis-related
  • is an element of promotion strategy
87
Q

within the model of public relations practice (sport public relations) what are the two models ?

A

1) one-way model
2) two- way model

87
Q

what is : Sport Social Media ?

A
  • the use of social media platforms by sports organizations, teams, athletes, and fans to connect, share content, and engage in conversations related to sports
  • ephemeral and permanent social media
88
Q

what are : Statutes ?

A
  • written laws or regulations that govern and establish the rules and framework for the operation and conduct of sports organizations
  • these rules are typically set by governing bodies, leagues, or associations and serve as the legal foundation for how sports entities function.
  • legislatures (state or federal) enact statutes
  • courts interpret the statutes r rules and fill in ant gaps left by legislatures
88
Q

what is : strategic planning ?

A
  • the process of setting goals, making decisions, and outlining actions to guide a sports organization toward its desired future
  • it involves thinking ahead, considering the organization’s strengths and weaknesses, and creating a roadmap to achieve success
89
Q

what does SSCM stand for ?

A

Strategic Sport Communication Model

89
Q

what is : the Strategic Sport Communication Model ?

A

Provides a framework for interaction between communication dynamics and setting

90
Q

what doe elements of the stratify sport communication model include ?

A
  • sport communication process
  • personal and organizational communication in sport
  • sport mass media
  • sport communication services and support
91
Q

what are the three components of the model (sport communication process) (SSCM) ?

A

Component 1 = personal and organizational communication in sport
Component 2 = mediated communication in sport
Component 3 = sport communication services and support

92
Q

what is : Streaming ?

A
  • is a way to make content available for viewing, usually live or while capturing the footage
  • online broadcast or transmission of sports events over the internet in real-time.
  • allows fans to watch games, matches, or competitions on their digital devices, such as computers, smartphones, or smart TVs, without the need for traditional television broadcasts
  • a form of new realities
93
Q

what is : Supply ?

A

the availability of sports-related goods or services

94
Q

what is : SWOT ?

A
  • a strategic analysis tool used to assess the Strengths, Weaknesses, Opportunities, and Threats related to a sports organization or a particular initiative.
  • assessing internal strengths/weakness and external opportunities/threats
95
Q

what is : Target Market ?

A
  • the specific group of people or audience that a sports organization aims to reach and engage with through its products, services, or events.
  • this group is the primary focus of the organization’s marketing efforts and strategies.
  • (geographic location of target market)
95
Q

what are : Ticket Operations ?

A
  • the management and coordination of ticket-related activities for sports events (this encompasses various tasks related to the sale, distribution, and organization of tickets for games, matches, or competitions)
  • effective ticket operations involve a combination of strategic planning, technology utilization, and customer service to ensure the successful sale and distribution of tickets for sports events
96
Q

what is : Ticket Scalping ?

A
  • the practice of reselling event tickets at prices higher than their face value
  • this is typically done by individuals or third-party entities looking to profit from the demand for popular sports events, concerts, or other entertainment activities
97
Q

what is : Title IX ?

A
  • set off revolution in women’s sports worldwide
  • women and men now nearly equal in number of athletes, sports, and events
    (critical thinking in sport sociology)
  • a federal law that affects sports
  • title IX of the education amendments of 1972 precludes discrimination based on gender
98
Q

what are : Torts ?

A
  • civil wrong or injury for which the law permits a recovery
  • either a negligent act or an intentional act that causes injury
  • compensatory and punitive damages.
  • torts may arise from various situations, such as player injuries, fan incidents, or negligence by sports organizations.
98
Q

what are some types of intentional torts ?

A
  • Invasion of privacy
  • Defamation
  • Assault
  • Battery
99
Q

what are : Tribal Colleges and Universities ?

A
  • higher education institutions primarily serving Native American populations
  • Involves strategies to engage the local community, build a positive institutional image, attract prospective students, and generate support for athletic programs, all while respecting and integrating the cultural identity of the Native American populations served by these institutions
99
Q

what is : Traditional Fantasy Sports ?

A

(TFS), games cover an entire season (season-long engagement)

100
Q

what are : Turnkey Programs ?

A
  • Simplify the implementation of solutions by providing users with pre-packaged and ready-to-use systems, minimizing the need for extensive customization or development efforts
  • Ready-to-go software that is easily deployed in a business
101
Q

what are : United States-Mexico-Canada Agreement ?

A
  • is a trade agreement that primarily addresses economic and trade relationships among the United States, Mexico, and Canada
  • sports businesses and organizations may need to consider the potential implications of the agreement on their operations, partnerships, and market dynamics
102
Q

what are some values of interscholastic sport ?

A
  • support the academic mission of schools
  • are inherently educational
  • foster success in later life
  • provide students with the opportunity to compete in a structured and educational environment, fostering physical fitness, teamwork, and sportsmanship
103
Q

what is interscholastic sport ?

A

organized athletic competitions between teams representing different schools. These sports are typically organized and regulated by educational institutions, such as middle schools, high schools, and colleges

104
Q

what is : Virtual Reality ?

A

Is the computer technology capability built to imitate an environment or create three-dimensional imagine with artificial sensory stimulation

105
Q

what is : Virtual Signage ?

A

Refers to the use of digital technology to display advertisements, logos, or messages during sports events, particularly on television broadcasts or live streams. Instead of physical signs or banners in the stadium, virtual signage involves digitally inserting graphics onto the broadcast feed

106
Q

what is the : Women’s Professional Football League ?

A
  • the WFA is home to many elite athletes including National Team Members and NCAA D1 stars
  • the Women’s Professional American Football League was a women’s professional American football league in the United States
107
Q

what is : the Women’s National Basketball Association

A
  • is a professional basketball league in the United States
  • the WNBA involves promoting the league, its players, and its values to build a strong and engaged fan base, attract sponsors, and contribute to the overall growth and success of women’s professional basketball
108
Q

what is the : World Trade Organization ?

A

focuses on international trade agreements and regulations rather than sports or marketing

Intro to Kin Management 2298 (23 decks)

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