LESSON 3 - historical aspect of the sport business industry Flashcards
who invented under armour ?
Kevin plank
in 1996, Kevin plank was a ___ year old special team’s captain on the _________ team at the university go _______
23
football
maryland
where was Kevin plank based out on ?
his grandmas house
After plank’s first year in business, plank acquired a manufacturing plant and had about _________ in orders …
US $100,000
which movie featured planks’ products ?
any given Sunday
in just over 20 years, under armour had grown into a _______ corporation ….
US $16 billion
in regards to historical aspects of commercialization in sport; name three important developments …
- growing of urban population
- evolution of sport
- technology
who is an important pioneer of commercialization of sport ?
A.G. Spalding
what are the two main reasons for urban population growing ?
- family farms becoming less profitable by the mid-nineteenth century
- large numbers of European settlers particularly from Ireland and Germany
name one form of urban population entertainment …
ratting
- primarily men spectating saloons and theatres
- most activities went against the middle class values
German immigrants in 1848 had ______
big theatre presence
with the growth of urban population germans popularized :
larger beer, beer gardens, and gymnastics in Canada/America
with the growth of urban population the Irish popularized :
prizefighting and blood sport (most came from rural backgrounds)
by the late nineteenth century what were two major concerns in regards to growth of urban population ?
health and morality issues
who is Jenny the bear ?
- beer drinking bear
- massive working class spot in Montreal
- source of entertainment
where did the YMCA spread from ?
Britain to Canada and then the United States
what does YMCA stand for ?
young mens christian association
when did the YMCA spread from britain ?
during the 1860s
what did the Americans and Canadians fear during the growth of urban population ?
the church was feminizing young men, making them unsuitable fr work and war
what did ministers increasingly urge men in their congregation to do ?
abandon saloons and theatres for the playing field
talk about women’s role in sports (specifically during the rise of baseball ) …
- women would be seen as a distraction
- thought that if women were present they would be less likely to cause any brawls
how did baseball start (social status) ?
baseball started as a very rich sport that was associated with power
what were the two ways in which technology was primarily used in sports ?
railroads and telegraph
who is A.G. Spalding ?
an American pitcher, manager, and executive in the early years of professional baseball, and the co-founder of A.G. Spalding sporting goods company.
what did A.G. Spalding open ?
opened the “baseball and sporting goods emporium” in 1874
what are A.G. Spalding and brothers four factors in the sporting goods industry ?
- vertical integration
- diversification
- a modern management system
- promotional skills of scalding
who’s company essentially owned everything ?
A.G. Spalding
the vertical integration supply chain can be divided into four parts :
- commodities
- manufacturing
- distribution
- retail
when a company controls multiple stages of the supply chain, they are engaging :
vertical integration
talk abut diversification in A.G. Spalding and brothers :
- initially focused in baseball
- 1870s = fishing, ice skating, cricket equipement
- 1880s = football, soccer, boxing, tennis, etc.
1890s = basketball, golf
how did A.G. Spalding and bothers display promotional powerhouse ?
became the go to source for everything
what are the 5 historical aspects of the sport market ?
- devleopment
- segmentation
- endorsement advertising
- competition and cooperation
- increased participation & spectatorship
describe the bicycle craze :
- huge for the feminist movement
- women could wear pants
- led to changing the “norms of society “
- provided women with much more freedom
- men didn’t have to stay present
key sport segments, methods of reaching market segments, people spending money on other things during sports, equipment, recreation aspects, etc. all fall under …
segmentation
what is the point of endorsement advertising ?
- hope to make some sort of statement based off the players name you use
- symbolize product quality
- establish brand-name recognition
name some in class examples of athlete endorsements :
babe ruth, bonus Wagner, ty Cobb, and Napoleon lajoie
what did WW1 do for sports ?
- huge demand for sports after WW1
- consequences of postwar demand anticipation
- increased business competition
- sports like soccer, boxing, etc, became pastimes for soldiers during off time of WW1
name the three organization trends and challenges (slide 2 of chap 3)
- social media
- diversity and inclusivity
- entrepreneurship
name the three national trends and challenges (slide 2 of chap 3)
- diversity and inclusivity
- policy and funding
- the elite/participation balance
name the three global trends and challenges (slide 2 chap 3)
- human rights
- technological innovation
- corporate social responsibility
