LESSON 3 - historical aspect of the sport business industry Flashcards

1
Q

who invented under armour ?

A

Kevin plank

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2
Q

in 1996, Kevin plank was a ___ year old special team’s captain on the _________ team at the university go _______

A

23
football
maryland

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3
Q

where was Kevin plank based out on ?

A

his grandmas house

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4
Q

After plank’s first year in business, plank acquired a manufacturing plant and had about _________ in orders …

A

US $100,000

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5
Q

which movie featured planks’ products ?

A

any given Sunday

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6
Q

in just over 20 years, under armour had grown into a _______ corporation ….

A

US $16 billion

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7
Q

in regards to historical aspects of commercialization in sport; name three important developments …

A
  1. growing of urban population
  2. evolution of sport
  3. technology
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8
Q

who is an important pioneer of commercialization of sport ?

A

A.G. Spalding

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9
Q

what are the two main reasons for urban population growing ?

A
  1. family farms becoming less profitable by the mid-nineteenth century
  2. large numbers of European settlers particularly from Ireland and Germany
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10
Q

name one form of urban population entertainment …

A

ratting
- primarily men spectating saloons and theatres
- most activities went against the middle class values

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11
Q

German immigrants in 1848 had ______

A

big theatre presence

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12
Q

with the growth of urban population germans popularized :

A

larger beer, beer gardens, and gymnastics in Canada/America

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13
Q

with the growth of urban population the Irish popularized :

A

prizefighting and blood sport (most came from rural backgrounds)

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14
Q

by the late nineteenth century what were two major concerns in regards to growth of urban population ?

A

health and morality issues

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15
Q

who is Jenny the bear ?

A
  • beer drinking bear
  • massive working class spot in Montreal
  • source of entertainment
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16
Q

where did the YMCA spread from ?

A

Britain to Canada and then the United States

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17
Q

what does YMCA stand for ?

A

young mens christian association

18
Q

when did the YMCA spread from britain ?

A

during the 1860s

19
Q

what did the Americans and Canadians fear during the growth of urban population ?

A

the church was feminizing young men, making them unsuitable fr work and war

20
Q

what did ministers increasingly urge men in their congregation to do ?

A

abandon saloons and theatres for the playing field

21
Q

talk about women’s role in sports (specifically during the rise of baseball ) …

A
  • women would be seen as a distraction
  • thought that if women were present they would be less likely to cause any brawls
22
Q

how did baseball start (social status) ?

A

baseball started as a very rich sport that was associated with power

23
Q

what were the two ways in which technology was primarily used in sports ?

A

railroads and telegraph

24
Q

who is A.G. Spalding ?

A

an American pitcher, manager, and executive in the early years of professional baseball, and the co-founder of A.G. Spalding sporting goods company.

25
what did A.G. Spalding open ?
opened the "baseball and sporting goods emporium" in 1874
26
what are A.G. Spalding and brothers four factors in the sporting goods industry ?
1. vertical integration 2. diversification 3. a modern management system 4. promotional skills of scalding
27
who's company essentially owned everything ?
A.G. Spalding
28
the vertical integration supply chain can be divided into four parts :
- commodities - manufacturing - distribution - retail
29
when a company controls multiple stages of the supply chain, they are engaging :
vertical integration
30
talk abut diversification in A.G. Spalding and brothers :
- initially focused in baseball - 1870s = fishing, ice skating, cricket equipement - 1880s = football, soccer, boxing, tennis, etc. 1890s = basketball, golf
31
how did A.G. Spalding and bothers display promotional powerhouse ?
became the go to source for everything
32
what are the 5 historical aspects of the sport market ?
- devleopment - segmentation - endorsement advertising - competition and cooperation - increased participation & spectatorship
33
describe the bicycle craze :
- huge for the feminist movement - women could wear pants - led to changing the "norms of society " - provided women with much more freedom - men didn't have to stay present
34
key sport segments, methods of reaching market segments, people spending money on other things during sports, equipment, recreation aspects, etc. all fall under ...
segmentation
35
what is the point of endorsement advertising ?
- hope to make some sort of statement based off the players name you use - symbolize product quality - establish brand-name recognition
36
name some in class examples of athlete endorsements :
babe ruth, bonus Wagner, ty Cobb, and Napoleon lajoie
37
what did WW1 do for sports ?
- huge demand for sports after WW1 - consequences of postwar demand anticipation - increased business competition - sports like soccer, boxing, etc, became pastimes for soldiers during off time of WW1
38
name the three organization trends and challenges (slide 2 of chap 3)
- social media - diversity and inclusivity - entrepreneurship
39
name the three national trends and challenges (slide 2 of chap 3)
- diversity and inclusivity - policy and funding - the elite/participation balance
40
name the three global trends and challenges (slide 2 chap 3)
- human rights - technological innovation - corporate social responsibility
41