LESSON 3 - historical aspect of the sport business industry

Question 1

who invented under armour ?

Answer 1

Kevin plank

Question 2

in 1996, Kevin plank was a ___ year old special team’s captain on the _________ team at the university go _______

Answer 2

23
football
maryland

Question 3

where was Kevin plank based out on ?

Answer 3

his grandmas house

Question 4

After plank’s first year in business, plank acquired a manufacturing plant and had about _________ in orders …

Answer 4

US $100,000

Question 5

which movie featured planks’ products ?

Answer 5

any given Sunday

Question 6

in just over 20 years, under armour had grown into a _______ corporation ….

Answer 6

US $16 billion

Question 7

in regards to historical aspects of commercialization in sport; name three important developments …

Answer 7

1. growing of urban population
2. evolution of sport
3. technology

Question 8

who is an important pioneer of commercialization of sport ?

Answer 8

A.G. Spalding

Question 9

what are the two main reasons for urban population growing ?

Answer 9

1. family farms becoming less profitable by the mid-nineteenth century
2. large numbers of European settlers particularly from Ireland and Germany

Question 10

name one form of urban population entertainment …

Answer 10

ratting
- primarily men spectating saloons and theatres
- most activities went against the middle class values

Question 11

German immigrants in 1848 had ______

Answer 11

big theatre presence

Question 12

with the growth of urban population germans popularized :

Answer 12

larger beer, beer gardens, and gymnastics in Canada/America

Question 13

with the growth of urban population the Irish popularized :

Answer 13

prizefighting and blood sport (most came from rural backgrounds)

Question 14

by the late nineteenth century what were two major concerns in regards to growth of urban population ?

Answer 14

health and morality issues

Question 15

who is Jenny the bear ?

Answer 15

• beer drinking bear
• massive working class spot in Montreal
• source of entertainment

Question 16

where did the YMCA spread from ?

Answer 16

Britain to Canada and then the United States

Question 17

what does YMCA stand for ?

Answer 17

young mens christian association

Question 18

when did the YMCA spread from britain ?

Answer 18

during the 1860s

Question 19

what did the Americans and Canadians fear during the growth of urban population ?

Answer 19

the church was feminizing young men, making them unsuitable fr work and war

Question 20

what did ministers increasingly urge men in their congregation to do ?

Answer 20

abandon saloons and theatres for the playing field

Question 21

talk about women’s role in sports (specifically during the rise of baseball ) …

Answer 21

• women would be seen as a distraction
• thought that if women were present they would be less likely to cause any brawls

Question 22

how did baseball start (social status) ?

Answer 22

baseball started as a very rich sport that was associated with power

Question 23

what were the two ways in which technology was primarily used in sports ?

Answer 23

railroads and telegraph

Question 24

who is A.G. Spalding ?

Answer 24

an American pitcher, manager, and executive in the early years of professional baseball, and the co-founder of A.G. Spalding sporting goods company.

Question 25

what did A.G. Spalding open ?

Answer 25

opened the “baseball and sporting goods emporium” in 1874

Question 26

what are A.G. Spalding and brothers four factors in the sporting goods industry ?

Answer 26

1. vertical integration
2. diversification
3. a modern management system
4. promotional skills of scalding

Question 27

who’s company essentially owned everything ?

Answer 27

A.G. Spalding

Question 28

the vertical integration supply chain can be divided into four parts :

Answer 28

• commodities
• manufacturing
• distribution
• retail

Question 29

when a company controls multiple stages of the supply chain, they are engaging :

Answer 29

vertical integration

Question 30

talk abut diversification in A.G. Spalding and brothers :

Answer 30

• initially focused in baseball
• 1870s = fishing, ice skating, cricket equipement
• 1880s = football, soccer, boxing, tennis, etc.
  1890s = basketball, golf

Question 31

how did A.G. Spalding and bothers display promotional powerhouse ?

Answer 31

became the go to source for everything

Question 32

what are the 5 historical aspects of the sport market ?

Answer 32

• devleopment
• segmentation
• endorsement advertising
• competition and cooperation
• increased participation & spectatorship

Question 33

describe the bicycle craze :

Answer 33

• huge for the feminist movement
• women could wear pants
• led to changing the “norms of society “
• provided women with much more freedom
• men didn’t have to stay present

Question 34

key sport segments, methods of reaching market segments, people spending money on other things during sports, equipment, recreation aspects, etc. all fall under …

Answer 34

segmentation

Question 35

what is the point of endorsement advertising ?

Answer 35

• hope to make some sort of statement based off the players name you use
• symbolize product quality
• establish brand-name recognition

Question 36

name some in class examples of athlete endorsements :

Answer 36

babe ruth, bonus Wagner, ty Cobb, and Napoleon lajoie

Question 37

what did WW1 do for sports ?

Answer 37

• huge demand for sports after WW1
• consequences of postwar demand anticipation
• increased business competition
• sports like soccer, boxing, etc, became pastimes for soldiers during off time of WW1

Question 38

name the three organization trends and challenges (slide 2 of chap 3)

Answer 38

• social media
• diversity and inclusivity
• entrepreneurship

Question 39

name the three national trends and challenges (slide 2 of chap 3)

Answer 39

• diversity and inclusivity
• policy and funding
• the elite/participation balance

Question 40

name the three global trends and challenges (slide 2 chap 3)

Answer 40

• human rights
• technological innovation
• corporate social responsibility