LESSON 3 - historical aspect of the sport business industry Flashcards

1
Q

who invented under armour ?

A

Kevin plank

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2
Q

in 1996, Kevin plank was a ___ year old special team’s captain on the _________ team at the university go _______

A

23
football
maryland

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3
Q

where was Kevin plank based out on ?

A

his grandmas house

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4
Q

After plank’s first year in business, plank acquired a manufacturing plant and had about _________ in orders …

A

US $100,000

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5
Q

which movie featured planks’ products ?

A

any given Sunday

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6
Q

in just over 20 years, under armour had grown into a _______ corporation ….

A

US $16 billion

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7
Q

in regards to historical aspects of commercialization in sport; name three important developments …

A
  1. growing of urban population
  2. evolution of sport
  3. technology
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8
Q

who is an important pioneer of commercialization of sport ?

A

A.G. Spalding

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9
Q

what are the two main reasons for urban population growing ?

A
  1. family farms becoming less profitable by the mid-nineteenth century
  2. large numbers of European settlers particularly from Ireland and Germany
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10
Q

name one form of urban population entertainment …

A

ratting
- primarily men spectating saloons and theatres
- most activities went against the middle class values

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11
Q

German immigrants in 1848 had ______

A

big theatre presence

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12
Q

with the growth of urban population germans popularized :

A

larger beer, beer gardens, and gymnastics in Canada/America

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13
Q

with the growth of urban population the Irish popularized :

A

prizefighting and blood sport (most came from rural backgrounds)

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14
Q

by the late nineteenth century what were two major concerns in regards to growth of urban population ?

A

health and morality issues

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15
Q

who is Jenny the bear ?

A
  • beer drinking bear
  • massive working class spot in Montreal
  • source of entertainment
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16
Q

where did the YMCA spread from ?

A

Britain to Canada and then the United States

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17
Q

what does YMCA stand for ?

A

young mens christian association

18
Q

when did the YMCA spread from britain ?

A

during the 1860s

19
Q

what did the Americans and Canadians fear during the growth of urban population ?

A

the church was feminizing young men, making them unsuitable fr work and war

20
Q

what did ministers increasingly urge men in their congregation to do ?

A

abandon saloons and theatres for the playing field

21
Q

talk about women’s role in sports (specifically during the rise of baseball ) …

A
  • women would be seen as a distraction
  • thought that if women were present they would be less likely to cause any brawls
22
Q

how did baseball start (social status) ?

A

baseball started as a very rich sport that was associated with power

23
Q

what were the two ways in which technology was primarily used in sports ?

A

railroads and telegraph

24
Q

who is A.G. Spalding ?

A

an American pitcher, manager, and executive in the early years of professional baseball, and the co-founder of A.G. Spalding sporting goods company.

25
Q

what did A.G. Spalding open ?

A

opened the “baseball and sporting goods emporium” in 1874

26
Q

what are A.G. Spalding and brothers four factors in the sporting goods industry ?

A
  1. vertical integration
  2. diversification
  3. a modern management system
  4. promotional skills of scalding
27
Q

who’s company essentially owned everything ?

A

A.G. Spalding

28
Q

the vertical integration supply chain can be divided into four parts :

A
  • commodities
  • manufacturing
  • distribution
  • retail
29
Q

when a company controls multiple stages of the supply chain, they are engaging :

A

vertical integration

30
Q

talk abut diversification in A.G. Spalding and brothers :

A
  • initially focused in baseball
  • 1870s = fishing, ice skating, cricket equipement
  • 1880s = football, soccer, boxing, tennis, etc.
    1890s = basketball, golf
31
Q

how did A.G. Spalding and bothers display promotional powerhouse ?

A

became the go to source for everything

32
Q

what are the 5 historical aspects of the sport market ?

A
  • devleopment
  • segmentation
  • endorsement advertising
  • competition and cooperation
  • increased participation & spectatorship
33
Q

describe the bicycle craze :

A
  • huge for the feminist movement
  • women could wear pants
  • led to changing the “norms of society “
  • provided women with much more freedom
  • men didn’t have to stay present
34
Q

key sport segments, methods of reaching market segments, people spending money on other things during sports, equipment, recreation aspects, etc. all fall under …

A

segmentation

35
Q

what is the point of endorsement advertising ?

A
  • hope to make some sort of statement based off the players name you use
  • symbolize product quality
  • establish brand-name recognition
36
Q

name some in class examples of athlete endorsements :

A

babe ruth, bonus Wagner, ty Cobb, and Napoleon lajoie

37
Q

what did WW1 do for sports ?

A
  • huge demand for sports after WW1
  • consequences of postwar demand anticipation
  • increased business competition
  • sports like soccer, boxing, etc, became pastimes for soldiers during off time of WW1
38
Q

name the three organization trends and challenges (slide 2 of chap 3)

A
  • social media
  • diversity and inclusivity
  • entrepreneurship
39
Q

name the three national trends and challenges (slide 2 of chap 3)

A
  • diversity and inclusivity
  • policy and funding
  • the elite/participation balance
40
Q

name the three global trends and challenges (slide 2 chap 3)

A
  • human rights
  • technological innovation
  • corporate social responsibility
41
Q
A