Lesson 5

Question 1

definition of business environment

Answer 1

combination of all the institutions, forces, and factors that affect how a firm or company operates and expands.

Question 2

due to Environmental uncertainty, it devided in to two categories. what are they?

Answer 2

1. degree of change: stable and dynamic

2. complexity: complex, simple

Question 3

define stable and dynamic envirnmoent

Answer 3

1. dynamic environment: the elementsof an organization’s environmentchange frequently
2. stable environment: the elemtns in an organization’s environment change very little

Question 4

omnipotent view?

Answer 4

1. managers are directly responsible for an organization’s success or failure.
2. the quality of the prganization is determined by the quality of its managers
3. managers held accountable for an organization’s perfomance
4. It is difficult to directly attribute good or poor performance to their influence on the organization.

Question 5

sysmbolic view?

Answer 5

1. organization’s success or failure due to the external forces is outside of manager’s control
2. Managers’ ability to influence outcomes is limited by external forces.
3. the economy, customers, government policies, competitors, industry technologies, and previous managers’ actions

Question 6

definition of external business environment?

Answer 6

The external environment includes all elements that exist outside the organisation’s control and have the ability to affect the organization.

1. general environment
2. specific environment

Question 7

factors of general environment

Answer 7

Economic
Demographic
Political/Legal
Sociocultural
Technological
Global

Question 8

facors of specific environment & definition

Answer 8

the environment that directly involves to the achievements of organizational goals

Suppliers
Customers
Competitors
Government agencies
Pressure Groups

Question 9

factors of internal environment

Answer 9

Owners
Board of directors
Managers
Employees
Unions

Question 10

environmental analysis

Answer 10

Environmental Scanning:
Searching and sorting through information about the environment.

Scenario Development:
A narrative that describes a particular set of future conditions

Forecasting:
Method for predicting how variables will change the future.

Benchmarking:
The process of comparing an organization’s practices and technologies with those of other companies.