Lecture 13 Cognitive Biases Flashcards
Anchoring
the anchor is what you compare to when evaluating, comparing your gains to CBUMS. or compare your life to people in third world countries.
Contrast Effect / Context Effect
If men look at attractive women, their wife becomes less attractive, if you focus at two things at a time you focous on their differences.
Distinction bias
Things appear more different when viewed simultaneously.
Bandwagon effect and Herd instinct
The tendency to believe in what your social group thinks and how they think, decreasing your critical faculties. Herd instinct doing what everyone else is doing to avoid conflict.
Hostile Media Effect
When you watch the news you think its bias against your beliefs.
Endowment Effect
The idea that owning something will intern cause you to return that item is less likely.
Loss Aversion
Pay more attention and effort into losing something to rather than preserving value.
temporal discounting
Using time to sell a discount in to the future. more likely to accept reward now if the future is uncertain and chaotic.
Moral Credential Effect
You allow yourself to do bad things because of all the good things you’ve done. People who write essays that make them feel good about themselves, are more likely to act bad.
Self-licensing
Doing good things is what you have to do to stay validated with yourself, (to stay good).
Moral- licensing
the tendency to do one good thing and then think you are a good person and do not need to continue to do better.
Risk Compensation
You’re more likely to be risky in a risky environment, when you have something that reduces your risk. Like seat belts, bike helmets, eating milkshake after run. Rate of concussion is actually higher with football helmets.
Confirmation Bias
You accept, seek out, and remember things that support your views. Also interpreting things that support their views.
Negativity Bias
People tend to focus on negative information. (Standing next to a microwave is bad for you.)
More likely to remember dangerous words.
Omission Bias
Thinking killing someone is far more worse than not doing something that causes the same harm.