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Reklamstrategi
> Kapitel 11: Kreativ reklamutformning > Flashcards
Kapitel 11: Kreativ reklamutformning Flashcards
Study These Flashcards
Reklamstrategi
(14 decks)
Kapitel 1 - Marknadskommunikationens beståndsdelar
Kapitel 2 - Konsumenten och köpprocessen
Kapitel 3: Målkedjor
Kapitel 4: Målgruppsrespons
Kapitel 5: Strategisk målgruppsanalys
Kapitel 6: taktisk målgruppsanalys
Kapitel 7: varumärken
Kapitel 8: Strategisk positionering
Kapitel 9: Taktisk positionering
Kapitel 10: Taktisk reklamutformning
Kapitel 11: Kreativ reklamutformning
Kapitel 12: Opinionsbildning och CSR
Kapitel 13: Schemaplanering
Kapitel 14: Medieval
