Kaflapróf 4 Flashcards
Brand positioning (Seinni hluti)
1
Q
- The_______________ are the aspect of the product in which the consumer judges the product.
o Salient attribute
o Brand loyalties
o Niches
o Brand value
A
Salient attribute
2
Q
- The ________________________ is based on all associations between the brand, and the cognitive and affective elements in the consumers’ minds.
o Brand attributes
o Brand personality
o Brand identity
o Brand image
A
Brand image
3
Q
- _______________has become the new word- of- mouth creating buzz about the product and allowing consumers to decided weather or not to purchase the product.
o Virtual marketing
o Social media
o Guerilla marketing
o Traditional media
A
Social media
4
Q
- Starbucks posting the latest music, or explaining how to grow coffee beans is an example of _______________ in the social media world.
o Creating awarness
o Adding value
o Selling
o Word of mouth
A
Adding value
5
Q
- One of the benefits of _______________________ in communicating a messages is there are many more touch points where the brand can meet the consumer in real time.
o Word of mouth
o Traditional media
o Digital media
A
Digital media
6
Q
- Slogans are for internal marketing to use when making marketing decisions.
o Rétt
o Rangt
A
Rangt
7
Q
- When a new product enters the product category the perceptual map changes.
o Rétt
o Rangt
A
Rétt
8
Q
- The brand positioning attributes should include both nonfunctional and irrelevant characteristics.
o Rétt
o Rangt
A
Rangt
9
Q
- The product space that a particular product selects is critical to determine if the product will be competitive or not.
o Rétt
o Rangt
A
Rétt
10
Q
- If Ford enters the market with the first hybrid car it will be a ______________________ for competing brands.
o Supportive brand platform
o New brand positioning
o Competitive advantage
o Disruptive positioning
A
Disruptive positioning
