Kaflapróf 2

Question 1

1. A ________ brand has high brand equity and hight brand loyalty with loyal customers.
   o Strong
   o New
   o Weak

Answer 1

Strong

Question 2

2. Measure brand equity deals with the
   o Consumer based equity
   o The return the company can expect from the brand asset over time
   o Brand management equity
   o None of the above

Answer 2

Consumer based equity

Question 3

3. _________ is when consumers are committed, which is shown through repeat purchases.
   o Brand loyalty
   o Brand value
   o Brand equity
   o Brand alligiance

Answer 3

Brand loyalty

Question 4

4. A succesful branding strategy should make existing customers__________.
   o More loyal
   o More aware
   o Less aware
   o Less loyal

Answer 4

More loyal

Question 5

5. ____________ involves customer allegiance, loyalty, affinity and other emotional ties.
   o Bran equity
   o Brand loyalty
   o Brand value
   o Brand personality

Answer 5

Brand loyalty

Question 6

6. _________ involves more of the emotional attachment to the brand itself.
   o Brand equity
   o Brand value
   o Brand loyalty
   o Brand promise

Answer 6

Brand loyalty

Question 7

7. _______________ can be seen as the dollar price one that one would pay to aquire the brand name and logo.
   o Brand value
   o Brand loyalty
   o Brand equity
   o Brand promise

Answer 7

Brand value

Question 8

8. A brand with high equity generally has a deep relationship with its customers,
   o Rétt
   o Rangt

Answer 8

Rétt

Question 9

9. A brand can have high loyalty but not have high brand value.
   o Rétt
   o Rangt.

Answer 9

Rétt

Question 10

10. The brand equity model is to move each customer from loyalty to awareness.
    o Rétt
    o Rangt

Answer 10

Rangt