Kaflapróf 1

Question 1

1. A strong brand improves the companies‘ ability to ________________.
   - Enter new markets
   - Increase its channel leverage
   - Facilitate product line extension
   - All of the above

Answer 1

All of the above

Question 2

2. What the brand stands for is its___________________.
   - Brand attribute
   - Brand personality
   - Brand identity
   - Brand image

Answer 2

Brand identity

Question 3

3. When an established brand has a certain____________consumers use it to express their own.
   - Brand attributes
   - Brand personality
   - Brand identity
   - Brand image

Answer 3

Brand personality

Question 4

4. The ___________ will set the expectations of brand performance.
   - Brand identity
   - Brand confidence
   - Brand personality
   - Brand promise

Answer 4

Brand promise

Question 5

5. A strong brand has ____________________.
   - An identity
   - Positive image
   - A unique personality
   - All of the above

Answer 5

All of the above

Question 6

6. The brand_________ gives assurances to consumers that they made the right choice.
   - Image
   - Position
   - Loyalty
   - Identity

Answer 6

Image

Question 7

7. All of the following are things a brand can do for consumers EXCEPT.
   - Support commonality
   - Reduce psycological risk
   - Reduce functional risk
   - Support self-expression

Answer 7

Support commonality

Question 8

8. All products have some identification and are therefore potential brands.
   - True
   - False

Answer 8

True

Question 9

9. Research has shown that brand matters more in some product categories than in others
   - True
   - False

Answer 9

True

Question 10

10. The company is able to determine how to make consumers perceive the image of the brand.
    - True
    - False

Answer 10

False