Kaflapróf 3

Question 1

1. What determines the position statement is ultimately how consumers perceive the brand.
   o Rétt
   o Rangt

Answer 1

Rangt

Question 2

2. A good positioning statement emphasizes attributes where the brand has relative advantages and weaknesses.
   o Rétt
   o Rangt

Answer 2

Rangt

Question 3

3. Brand positioning can be used to spot new empty niches where competitors are non-existent and irrelevant.
   o Rétt
   o Rangt

Answer 3

Rétt

Question 4

4. Each individual person has his or her own perception of a particular brand.
   o Rétt
   o Rangt

Answer 4

Rétt

Question 5

5. The __________ is a way to identify competitors, market niches, and consumers with special needs in order for a new brand to succeed.
   o Brand value
   o Brand identity
   o Brand positioning
   o Brand image

Answer 5

Brand positioning

Question 6

6. When selecting a ___________ company´s look at the specific product features against different consumer attributes.
   o Brand extension
   o Target segment
   o Value proposition
   o Positioning statement

Answer 6

Target segment

Question 7

7. When crating a brand position, brands look at______________ that have similar positioning to determine their salient attributes.
   o Product lines
   o Brand portfolios
   o Relevant competitors
   o Brand image

Answer 7

Relevant competitors

Question 8

8. A brand positioning supports a clear and compelling_______________ that provides consumers a unique value over competing products.
   o Brand image
   o Brand vision
   o Value proposition
   o Brand value

Answer 8

Value proposition

Question 9

9. The aim of brand positioning is to establish a unique_______ and ________ in the consumer´s mind.
   o Brand value and Brand image
   o Brand Loyalty and Brand Value
   o Brand Value and Brand Identity
   o Brand Identity and Brand Image

Answer 9

Brand Identity and Brand Image

Question 10

10. The positioning statement is based on the company´s___________, and is a tool to help keep everyone in the organization on the same page
    o Objectives
    o Promise
    o Perspective
    o Vision

Answer 10

Objectives