Judgement and Decision Making Flashcards
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Availability heuristic
a mental shortcut that relies on immediate examples that come to a given person’s mind when evaluating a specific topic, concept, method or decision
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Base rate
the proportion of individual in the population who show the behaviour of interest in a given psychological testing or assessment situation
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Belief bias
the tendency to judge the strength of arguments based on the plausibility of their conclusion rather than how strongly they support that conclusion
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Categorical syllogism
an argument consisting of exactly three categorical propositions (two premises and a conclusion) in which there appear a total of exactly three categorical terms, each of which is used exactly twice
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Conclusion (of syllogism)
a kind of logical argument that applies deductive reasoning to arrive at a conclusion based on two or more propositions that are asserted or assumed to be true
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Conditional syllogism
It is one whose major premise is a conditional proposition and whose minor premise and conclusion are categorical propositions. It consists of the antecedent and the consequent for the truth of the hypothetical judgment lies in the truth of dependence between the two clauses
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Confirmation bias
type of cognitive bias that involves favoring information that confirms your previously existing beliefs or biases
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Conjunction rule
Calculates the probability of two (or more) events BOTH happening
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Decisions
a conclusion or resolution reached after consideration
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Deductive reasoning
the process of reasoning from one or more statements (premises) to reach a logically certain conclusion
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Dual systems approach
This is a concept that individuals have two different sets of decision-making processes
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Expected emotion
anticipated emotional states associated with a given decision that are never actually experienced
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Expected utility theory
concerning people’s preferences with regard to choices that have uncertain outcomes (gambles)—states that the subjective value associated with an individual’s gamble is the statistical expectation of that individual’s valuations of the outcomes of that gamble, where these valuations may differ from the dollar value of those outcomes
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Falsification principle
proposed by scientific philosopher Karl Popper. It proposes that for something to be scientific it must be be able to be proven false. If things are falsifiable (able to possibly be proven false) then they can be used in scientific studies and inquiry
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Framing effect
a cognitive bias where people decide on options based on whether the options are presented with positive or negative connotations; e.g. as a loss or as a gain
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Heuristics
the strategies derived from previous experiences with similar problems
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Illusory correlation
the phenomenon of perceiving a relationship between variables (typically people, events, or behaviors) even when no such relationship exists
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Incidental emotions
the emotions we carry with us to the decision that have nothing to do with the decision
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Inductive reasoning
a method of reasoning in which the premises are viewed as supplying some evidence for the truth of the conclusion; this is in contrast to deductive reasoning
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Law of large numbers
a theorem that describes the result of performing the same experiment a large number of times
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Mental model
an explanation of someone’s thought process about how something works in the real world
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Myside bias
occurs when people evaluate evidence, generate evidence, and test hypotheses in a manner biased toward their own prior opinions and attitudes
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Neuroeconomics
an interdisciplinary field that seeks to explain human decision making, the ability to process multiple alternatives and to follow a course of action
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Opt-in procedure
The consumer enables direct marketing communication by subscribing in a list or sending a query that he is willing to receive advertisements via e-mail, SMS, etc.
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Opt-out procedure
Consumers who are not interested in particular marketing measures, or in direct marketing measures in general, can subscribe to a list, which is checked by commercial address brokers
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Premise
a previous statement or proposition from which another is inferred or follows as a conclusion.
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Reasoning
the action of thinking about something in a logical, sensible way
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Representativeness heuristic
assessing similarity of objects and organizing them based around the category prototype (e.g., like goes with like, and causes and effects should resemble each other)
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Risk aversion
the behavior of humans (especially consumers and investors), who, when exposed to uncertainty, attempt to lower that uncertainty
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Social exchange theory
a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits
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Wason four-card problem
a logic puzzle devised by Peter Cathcart Wason in 1966. It is one of the most famous tasks in the study of deductive reasoning
Definition
a mental shortcut that relies on immediate examples that come to a given person’s mind when evaluating a specific topic, concept, method or decision
Availability heuristic
Definition
the proportion of individual in the population who show the behaviour of interest in a given psychological testing or assessment situation
Base rate
Definition
the tendency to judge the strength of arguments based on the plausibility of their conclusion rather than how strongly they support that conclusion
Belief bias
Definition
an argument consisting of exactly three categorical propositions (two premises and a conclusion) in which there appear a total of exactly three categorical terms, each of which is used exactly twice
Categorical syllogism
Definition
a kind of logical argument that applies deductive reasoning to arrive at a conclusion based on two or more propositions that are asserted or assumed to be true
Conclusion (of syllogism)
Definition
It is one whose major premise is a conditional proposition and whose minor premise and conclusion are categorical propositions. It consists of the antecedent and the consequent for the truth of the hypothetical judgment lies in the truth of dependence between the two clauses
Conditional syllogism
Definition
type of cognitive bias that involves favoring information that confirms your previously existing beliefs or biases
Confirmation bias
Definition
Calculates the probability of two (or more) events BOTH happening
Conjunction rule
Definition
a conclusion or resolution reached after consideration
Decisions
Definition
the process of reasoning from one or more statements (premises) to reach a logically certain conclusion
Deductive reasoning