IV English - Market Structure And Competition Flashcards
The firm with the largest market share
Market leader
Often the first company to enter the field or the first that have succeeded in it
Market leader
A company with the second-largest market share
Market challanger
Strategies for market challanger
- attack the leader
- increase the market share by attacking various market followers
Selling profitable niche products that are in some way differentiated from the products of larger companies and which have growth potential
Market segmentation
the unique benefit that makes your business or product better than the competition
Unique selling proposition (USP)
A group of similar things (companies) situated close together
Cluster
A person or organisation that owns a building or an area of land and rents it to other people
Landlord
A person who starts their own business, especially when this involves taking risks
Entrepreneur
A recruiter of important personnel for companies
Headhunter
A lawyer
Attorney
Likely to be attacked
vulnerable
The official legal right to make or sell an invention for a particular number of years
Patent
To have control over something or to be the most important person or thing
Dominate
To prevent sth from continuing as expected
Disrupt
To try to deal with a problem
Address or tackle
konkurencja
competition
konkurent
competitor
zacięta
cut-throat
intensywna
intense
ostra konkurencja
keen competition
zaciekła
ferocious