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IV English - Market Structure And Competition Flashcards

1
Q

The firm with the largest market share

A

Market leader

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2
Q

Often the first company to enter the field or the first that have succeeded in it

A

Market leader

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3
Q

A company with the second-largest market share

A

Market challanger

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4
Q

Strategies for market challanger

A
  • attack the leader
  • increase the market share by attacking various market followers
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5
Q

Selling profitable niche products that are in some way differentiated from the products of larger companies and which have growth potential

A

Market segmentation

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6
Q

the unique benefit that makes your business or product better than the competition

A

Unique selling proposition (USP)

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7
Q

A group of similar things (companies) situated close together

A

Cluster

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8
Q

A person or organisation that owns a building or an area of land and rents it to other people

A

Landlord

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9
Q

A person who starts their own business, especially when this involves taking risks

A

Entrepreneur

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10
Q

A recruiter of important personnel for companies

A

Headhunter

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11
Q

A lawyer

A

Attorney

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12
Q

Likely to be attacked

A

vulnerable

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13
Q

The official legal right to make or sell an invention for a particular number of years

A

Patent

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14
Q

To have control over something or to be the most important person or thing

A

Dominate

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15
Q

To prevent sth from continuing as expected

A

Disrupt

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16
Q

To try to deal with a problem

A

Address or tackle

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17
Q

konkurencja

A

competition

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18
Q

konkurent

A

competitor

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19
Q

zacięta

A

cut-throat

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20
Q

intensywna

A

intense

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21
Q

ostra konkurencja

A

keen competition

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22
Q

zaciekła

A

ferocious

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23
Q

ostra rywalizacja

A

fierce competition

24
Q

konkurencyjne oferty

A

competing offerings/bids

25
Q

konkurujący dostawcy

A

competing suppliers

26
Q

konkurencyjne technologie

A

competing technologies

27
Q

pozycja konkurencyjna

A

competitive position

28
Q

presja konkurencyjna

A

competitive pressure

29
Q

konkurencyjne ceny

A

competitive prices

30
Q

zagrożenie ze strony konkurencji

A

competitive threat

31
Q

przewaga konkurencyjna

A

competitive advantage/edge

32
Q

strategia konkurencyjności

A

competitive strategy

33
Q

konkurencyjność

A

competitiveness

34
Q

the firm with the largest market share; has to maintain constant watch, other firms often keep challenging its strengths or try to take advantage of its weaknesses

A

market leader

35
Q

a runner-up that is fighting hard to increase its market share

A

market challenger

36
Q

another runner-up that wants to keep its share without rocking the boat

A

market follower

37
Q

firms that serve small segments, not being pursued by larger firms

A

market nicher

38
Q

ROZSZERZANIE CAŁEGO RYNKU

A

EXPANDING THE TOTAL MARKET

39
Q

ATAKOWANIE LIDERA W CELU ZWIĘKSZENIA UDZIAŁU W RYNKU

A

ATTACK THE LEADER FOR MORE MARKET SHARE

40
Q

OCHRONA UDZIAŁU W RYNKU

A

PROTECTING MARKET SHARE

41
Q

SPECJALIZACJA

A

SPECIALIZATION

42
Q

UNIKANIE WOJEN CENOWYCH I DZIAŁAŃ ODWETOWYCH

A

AVOID PRICE WARS AND RETALIATION

43
Q

ZWIĘKSZANIE UDZIAŁU W RYNKU

A

EXPANDING MARKET SHARE

44
Q

GRA Z KONKURENTAMI

A

PLAY ALONG WITH THE COMPETITIORS

45
Q

WIELOKROTNE RÓŻNICOWANIE

A

MULTIPLE-NICHING

46
Q

KONIECZNOŚĆ ZDEFINIOWANIA ŚCIEŻKI WZROSTU, KTÓRA NIE SPOWODUJE DZIAŁAŃ ODWETOWYCH KONKURENCJI

A

HAVE TO DEFINE A GROWTH PATH THAT DOES NOT CREATE COMPETITIVE RETALIATION

47
Q

ZAPEWNIENIE WYRÓŻNIAJĄCEJ SIĘ PRZEWAGI NA RYNKU DOCELOWYM

A

BRING DISTINCTIVE ADVANTAGE TO THEIR TARGET MARKET

48
Q

UTRZYMANIE OBECNYCH KLIENTÓW

A

HOLD CURRENT CUSTOMERS

49
Q

INWESTOWAĆ W NADWYŻKI MOCY PRODUKCYJNYCH

A

INVEST IN OVERCAPACITY

50
Q

GRAĆ ZGODNIE Z ZASADAMI BRANŻY

A

PLAY BY THE RULES OF THE INDUSTRY

51
Q

WSPIERAĆ STABILNĄ, ZDROWĄ BRANŻĘ

A

FAVOUR A STABLE, HEALTHY INDUSTRY

52
Q

WSTRZĄSAĆ BRANŻĄ

A

SHAKE UP THE INDUSTRY

53
Q

PODEJMOWAĆ DUŻE RYZYKO

A

TAKE LARGE RISKS

54
Q

USTALAĆ ROZSĄDNE CENY

A

SET REASONABLE PRICES

55
Q

PRÓBOWAĆ KUPOWAĆ UDZIAŁY ZAMIAST NA NIE ZARABIAĆ

A

TRY TO BUY SHARE RATHER THAN EARN IT

56
Q

MOTYWOWAĆ INNYCH DO OBNIŻANIA KOSZTÓW I POPRAWY ZRÓŻNICOWANIA

A

MOTIVATE OTHERS TO LOWER COST AND IMPROVE DIFFERENTIATION

57
Q

AKCEPTOWAĆ ROZSĄDNY POZIOM UDZIAŁU W RYNKU/ZYSKU

A

ACCEPT A REASONABLE LEVEL OF MARKET SHARE/PROFIT

English (27 decks)

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