II English 15 - case study report, quality Flashcards

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1
Q

produkty wzorcowe

A

flagship products

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2
Q

asortyment towarów

A

the range of goods

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3
Q

marketing szeptany

A

word-of-mouth marketing

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4
Q

nasycenie rynku

A

saturation of the market

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5
Q

powtarzalność zakupów

A

repeat purchases

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6
Q

linie produktów

A

product lines

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7
Q

oferta produktów

A

product portfolio

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8
Q

marketing w mediach społecznościowych

A

social media marketing

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9
Q

marketing treści

A

content marketing

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10
Q

marketing z udziałem influencerów

A

influencer marketing

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11
Q

świadomość/rozpoznawalność marki

A

brand awareness/recognition

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12
Q

Cel niniejszej analizy

A

The purpose of this study

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13
Q

W zakresie ekspansji

A

Regarding the expansion

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14
Q

W odniesieniu do

A

With regard to

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15
Q

w nawiązaniu do

A

with reference to

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16
Q

w podsumowaniu

A

in conclusion

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17
Q

sponsoring

A

sponsorship of

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18
Q

kanały sprzedaży

A

sales channels

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19
Q

zakupy masowe

A

bulk purchases

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20
Q

zróżnicowanie portfela produktów

A

diversify its product portfolio

21
Q

baza klientów

A

customer base

22
Q

zmieniający markę

A

brand-switcher

23
Q

lojalność wobec marki

A

brand loyalty

24
Q

budowanie marki korporacyjnej (the name in all products)

A

corporate branding

25
Q

branding indywidualny (each product has its own name)

A

individual branding

26
Q

strategia wielu marek

A

multi-brand strategy

27
Q

Szybko zbywalne dobra

A

Fast moving customer goods (FMCG)

28
Q

dobra trwałego użytku

A

durables

29
Q

detaliści

A

retailers

30
Q

cykl życia produktu

A

product life cycle

31
Q

cechy

A

features

32
Q

zgodność z wymaganiami

A

conformance to requirements

33
Q

losowe pobieranie próbek

A

random sampling

34
Q

kontrola wyrywkowa

A

spot check

35
Q

odpady

A

waste

36
Q

ramy, struktura

A

framework

37
Q

orientacja na wyniki

A

results orientation

38
Q

chwilowa moda

A

fad

39
Q

czas trwania cyklu

A

cycle time

40
Q

badanie zdolności dostawców

A

supplier capability survey

41
Q

złom

A

scrap

42
Q

wycofanie produktu

A

product recall

43
Q

zmienna

A

variable

44
Q

zwiększyć

A

enhance

45
Q

zero wad

A

zero defects

46
Q

dobrze za pierwszym razem

A

right first time

47
Q

ciągłe doskonalenie

A

continuous improvement

48
Q

zaangażowanie pracowników

A

employee involvement

49
Q

roszczenia gwarancyjne

A

warranty claims