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English > II English 16 - Product life cycle, market research > Flashcards

II English 16 - Product life cycle, market research Flashcards

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Proverbs and Idioms flashcards
1
Q

Uświadomienie istnienia produktu i przekonanie do jego zakupu

A

Be made aware of products existence and persuaded to buy it

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2
Q

Setting a high price in order to recover development costs

A

Market skimming strategy

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3
Q

Selling the product at as low a price as possible in order to attain a larger market share

A

Market penetration strategy

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4
Q

Kompromis pomiędzy wysokim zyskiem bieżącym a wysokim zyskiem rynkowym

A

Trade off between high current profit and high market

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5
Q

Product life cycle

A

introduction - growth - maturity - decline

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6
Q

Proces przyjmowania produktu

A

The adoption process

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7
Q

Rynek jest nasycony

A

The market is saturated

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8
Q

Przekształcenie preferencji klientów w lojalność wobec marki

A

Turn customers brand preference into brand loyalty

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9
Q

Poprawa jakości produktu i dodanie nowych cech

A

Improve product quality and add new features

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10
Q

Wprowadzać okresowe modyfikacje stylistyczne

A

Introduce periodics stylistic modifications

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11
Q

Zostać zastąpionym przez nowe

A

To be replaced by new ones

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12
Q

wycofać się z rynku

A

to withdraw from a market

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13
Q

mody i gadżety

A

Fads and gimmicks

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14
Q

Stać się przestarzałym

A

To become obsolete

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15
Q

Punkt rentowności

A

Break even point

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16
Q

wprowadzanie produktu na rynek wyłącznie na podstawie domysłów

A

launch a product solely on the basis of guesswork

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17
Q

badania rynku/badania marketingowe

A

market research/marketing research

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18
Q

gromadzić/analizować informacje

A

gather/analyse information

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19
Q

upodobania i przyzwyczajenia klientów

A

customers’ tastes and habits

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20
Q

opinie o produktach

A

opinion of products

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21
Q

wielkość zapasów

A

inventory size

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22
Q

dane wtórne

A

secondary data

23
Q

raporty roczne

A

annual reports

24
Q

statystyki rządowe

A

government statistic

25
Q

dane pierwotne

A

primary data

26
Q

cechy opakowania

A

packaging features

27
Q

promocja sprzedaży

A

sales promotion

28
Q

koncepcja produktu

A

product concept

29
Q

respondenci

A

respondents

30
Q

statystycznie istotny

A

statistically significant

31
Q

próba losowa

A

random sample

32
Q

pytanie zamknięte

A

closed question

33
Q

badanie stronnicze

A

biased survey

34
Q

analiza komputerowa

A

computer analysis

35
Q

próba kliniczna

A

clinical trial

36
Q

świadomość konsumentów

A

consumer awareness

37
Q

wywiad osobisty

A

personal interview

38
Q

cała populacja

A

total population

39
Q

próbkowanie kwotowe

A

quota sampling

40
Q

a detailed description of the objectives of some marketing research

A

research brief

41
Q

sondaż opinii publicznej

A

opinion poll

42
Q

ważność

A

validity

43
Q

badania ilościowe

A

quantitative research

44
Q

using information gained from a small number of people to estimate how large numbers of similar people would behave

A

extrapolation

45
Q

analiza statystyczna

A

statistical analysis

46
Q

badanie pilotażowe - a limited study carried out on a small number of people to test your research methods

A

pilot survey

47
Q

an original study carried out among the population, not by finding out information from published sources

A

fieldwork

48
Q

a set of questions in which the answers given affect what questions will be asked next

A

unstructured survey

49
Q

badania jakościowe

A

qualitative research

50
Q

using small groups that are representative of much larger groups

A

cluster sampling

51
Q

robić/przeprowadzać/przeprowadzać badania rynku

A

to do/to carry out/to conduct market research

52
Q

przeprowadzić/wykonać badanie

A

to do/to make a survey

53
Q

market research types

A

secondary/primary data, surveys, random sample, personal inetrviews, respondents, questionnaries, focus group, opinion poll, etnographic market research

English (27 decks)

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