Introduction to Family & Community Education, and Social Marketing Flashcards

1
Q

maintaining the different components of health in sufficient amounts and in balance with one another

A

Wellness

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2
Q

is based on the idea that the lifestyle choices an individual makes through the years have an important impact on his total health.

A

Link between health and behavior

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3
Q

In addition to the traditional management of both present and continuing health problems, physicians MUST also take the opportunity to do these two:

A
  1. Modify the patient’s heaelth seeking behavior

2. Provide education about the illness

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4
Q

3 WHAT A COUNSELOR NEEDS

A
  1. Knowledge
  2. Interview skills
  3. Stable personality
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5
Q

The physician is minimally involved

A

Level 1 physician involvement

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6
Q

Physician provides information and advice

A

Level 2 physician involvement

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7
Q

Physician provides emotional support while

dealing with the feelings of the patient and/or family

A

Level 3 physician involvement

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8
Q

Physician intervenes after a systematic

assessment of the dysfunction.

A

Level 4 physician involvement

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9
Q

This phase is spent in clarifying or defining the patient’s problem.
→ Patient tries to make sense of it by telling it to someone else.

A

Phase 1 – Catharsis

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10
Q

The main objective is for the patient to achieve a shift in thinking or perspective.
→ Challenge or confrontation from doctor-counsellor then leads to a redefinition of the problem.

A

Phase 2 -Insight/ Education

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11
Q

The patient makes his own plan for himself, with the doctor-counsellor’s assistance

A

Phase 3 – Action

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12
Q

The doctor-counsellor must be able to “bracket” himself so as not to inject his own emotional problems into the case at hand

A

Emotional stress

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13
Q

Patient’s consent needs to be taken so as not to fall into the trap of helping someone who does not want to cooperate.

A

The rescue game

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14
Q

Realistic goals need to be set at the start of the session so that the doctor-counsellor does not become obsessed in achieving something beyond the patient’s capabilities

A

Obsession of achievement

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15
Q

3 community education procedures

A
  1. Understand the community’s culture
  2. Help the community overcome negative health-related behavior
  3. Monitor the community
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16
Q

process whereby new products, ideas, or health/social practices are introduced or spread within a community

A

Innovation theory

17
Q

seen as better than what it replaces

A

Relative advantage

18
Q

consistency with values, habits, and needs

A

Compatibility

19
Q

degree of difficulty that the innovation has in order to be understood or used

A

Complexity

20
Q

extent to which it can be experimented with before a commitment to adopt is required

A

Trialability/reversible

21
Q

extent to which the innovation provides tangible or visible results

A

Observability

22
Q

Increases awareness Personalizes information on risks and benefits Clarifies misconceptions

A

Preknowledge stage

23
Q

Motivates and identifies barriers

A

Knowledgeable stage

24
Q

Encourages to make specific plans

A

Approving stage

25
Q

Intending to to teach skills and Sets realistic goals

A

Intending stage

26
Q

Provides feedback Helps solve problems

A

Practicing stage

27
Q

Support

A

Advocating stage

28
Q

a process that apples marketing principles and techniques to create, communicate, and deliver value in order to influence target audience behaviors that benefit society as well as the target audience

A

Social Marketing

29
Q

5 WHAT SOCIAL MARKETING IS NOT

A
  1. Just advertising or communication
  2. A media campaigns
  3. Reaching everyone
  4. A fast process
  5. A theory
30
Q

SOCIAL MARKETING IS ABOUT

A

Influence
Systematic planning
Target audience
Positive benefit to society

31
Q

Teacher shows a procedure stepwise to participants, explaining the importance (“why”) of each step. Participants are then asked to do a return demonstration

A

DEMONSTRATION/RETURN DEMONSTRATION