Introduction to Family & Community Education, and Social Marketing Flashcards
maintaining the different components of health in sufficient amounts and in balance with one another
Wellness
is based on the idea that the lifestyle choices an individual makes through the years have an important impact on his total health.
Link between health and behavior
In addition to the traditional management of both present and continuing health problems, physicians MUST also take the opportunity to do these two:
- Modify the patient’s heaelth seeking behavior
2. Provide education about the illness
3 WHAT A COUNSELOR NEEDS
- Knowledge
- Interview skills
- Stable personality
The physician is minimally involved
Level 1 physician involvement
Physician provides information and advice
Level 2 physician involvement
Physician provides emotional support while
dealing with the feelings of the patient and/or family
Level 3 physician involvement
Physician intervenes after a systematic
assessment of the dysfunction.
Level 4 physician involvement
This phase is spent in clarifying or defining the patient’s problem.
→ Patient tries to make sense of it by telling it to someone else.
Phase 1 – Catharsis
The main objective is for the patient to achieve a shift in thinking or perspective.
→ Challenge or confrontation from doctor-counsellor then leads to a redefinition of the problem.
Phase 2 -Insight/ Education
The patient makes his own plan for himself, with the doctor-counsellor’s assistance
Phase 3 – Action
The doctor-counsellor must be able to “bracket” himself so as not to inject his own emotional problems into the case at hand
Emotional stress
Patient’s consent needs to be taken so as not to fall into the trap of helping someone who does not want to cooperate.
The rescue game
Realistic goals need to be set at the start of the session so that the doctor-counsellor does not become obsessed in achieving something beyond the patient’s capabilities
Obsession of achievement
3 community education procedures
- Understand the community’s culture
- Help the community overcome negative health-related behavior
- Monitor the community
process whereby new products, ideas, or health/social practices are introduced or spread within a community
Innovation theory
seen as better than what it replaces
Relative advantage
consistency with values, habits, and needs
Compatibility
degree of difficulty that the innovation has in order to be understood or used
Complexity
extent to which it can be experimented with before a commitment to adopt is required
Trialability/reversible
extent to which the innovation provides tangible or visible results
Observability
Increases awareness Personalizes information on risks and benefits Clarifies misconceptions
Preknowledge stage
Motivates and identifies barriers
Knowledgeable stage
Encourages to make specific plans
Approving stage
