Interest Groups Flashcards
public opinion
-the total of opinions held concerning a particular
mass media
-forms of communication that transmit information to large numbers of people
examples of mass media
*books
*magazines
*newspapers
*film
*radio
*television
*the internet
propaganda
-ideas that are spread to influence others
concealed propaganda
-presented as a fact, but its sources are kept secret
revealed propaganda
-makes readers or listeners aware that somebody is trying to influence them
6 Propaganda Techniques
- Testimonial
- Bandwagon
- Name Calling
- Glittering Generalities
- Plain-Folks Appeal
- Card Stacking
Testimonial
-endorsements from famous people
Bandwagon
-if you win some people over to your idea, eventually more and more people will come over
“peer pressure”
Name Calling
-using an unpleasant label or description to harm a person, group, or product
Glittering Generalities
-uses words or vague statements that sound good but have little real meaning
“freedom” or “patriotism”
Plain-Folks Appeal
-candidates describe themselves as plain, hard working citizens that understand the problems of average Americans
Card Stacking
-uses facts that support one side of a particular product, idea, or candidate
*also known as Bias
interest group
-organizations of people with a common interest who try to influence government and public policy
lobby
-another name for a pressure group/interest group