Implementation intentions

Question 1

Implementation intentions

Answer 1

If-then plan that links a critical cue to an instrumental action.

If I am in situation X, then I will perform action Y

Question 2

Effectiveness

Answer 2

Very effective in increasing desired behaviour. They promote the initiation.

Can also be useful to reduce undesired behaviours, yet the effect size is smaller.

Question 3

GOAL intentions

Answer 3

Don’t work. I want to lose 10 kg is not gonna help you lose 10 kg.

Question 4

How implementations work

Answer 4

The control of the behaviour is allocated from you to the environment.

The behaviour will be automatically activated when you get a cue from that environment.

= strategic automaticity, instant habit.

Question 5

Conscious planning

Answer 5

Both habits and II are mediated by S-R associations, yet this association is established in a different manner. Habits are created by repeating behaviour again and again. II are created due to conscious planning. The if-than plan is your cue.

Question 6

Two mechanisms that support effectiveness

Answer 6

(specified) If-component: Important in heightening the cue accessibility. It enhances the detection of the specified situation. You need to detect the critical situation

Then-component: You can create a strong S-R link, you automatically think about the behaviour if in contact with the if-cue. Automatisation of response

Question 7

Coupon study

Answer 7

Task: collect coupon
Manipulation: one plan the collection, the other how to spend
Dependent: Lexical decision task (not primed). Cue acc of neutral words and related words.
Outcome: coupon collection

Outcome; planned are quicker in LDT & collected more