Impact of Commercialisation

Question 1

golden triangle

Answer 1

Question 2

benefits of golden triangle on sport

Answer 2

• increased exposure/promotion of sport via media
• increased funding via sponsorship
• sponsors supply high tech equipment to be used
• funding spent in all aspects of sport from grassroots to participation initiatives
• sport can become more organised due to funding that improves the way they are run
• improves facilities benefit performer and spectator alike

Question 3

disadvantages of golden triangle on sports

Answer 3

• increased pressure on performers due to larger audiences
• sensationalist media focus too much on negatives
• media and sponsors can dictate kick off times and scheduling making it harder for the performers and spectators
• media only cover already popular sports - attractive to them
• media and sponsors change nature of how sport is played such as taking longer breaks for ads - decreases the authenticity of game
• sponsorship deals increase pressure on athlete to win to maintain lucrative contracts
• media and sponsors can be too demanding of elite performers

Question 4

media

Answer 4

organised means of communication with large numbers of people quickly

use sport to gain viewers, readers and to increase income

turned sport into a highly marketable commodity worth billions of pounds

Question 5

ofcom

Answer 5

communications regulator in the uk (e.g regulates the tv sector)

Question 6

ring-fenced sports

Answer 6

sporting events at national and international level that must be available for viewing on free-to-access tv rather that subscriptions or satellite

Question 7

reasons for ring-fencing