How we Seek Info

Question 1

What is confirmation bias?

Answer 1

The tendency to test a proposition by searching for evidence in support of it

Question 2

What is top-down processing?

Answer 2

Theory-driven mental processing, in which an individual filters and interprets new info in light of preexisting knowledge and expectations

Question 3

What is bottom-up processing?

Answer 3

Data-driven mental process, in which an individual forms conclusions based on stimuli encountered in the stimuli

Question 4

What do schemas influence?

Answer 4

Attention, memory, construal behaviour, conscious activation

Question 5

How do schemas influence attention?

Answer 5

Attention is directed to schemas that predict what is likely about to happen, fail to notice things an individual in not expecting

Question 6

How do schemas influence memory?

Answer 6

We are most likely to remember stimuli that have captured our attention

Question 7

How do schemas influence construals?

Answer 7

shaping how individuals interpret, organize, and understand incoming information

Question 8

How do schemas influence behaviour?

Answer 8

certain types of behavior are elicited automatically when people are exposed to stimuli in the immediate environment that bring to mind a particular action or schema

Question 9

What is priming?

Answer 9

The presentation of information designed to activate a concept and hence make it accessible