Automatic Vs. Controlled Processing Flashcards
1
Q
What is the non-conscious response called?
A
Automatic
2
Q
What is automatic processing?
A
A cognitive task based on emotional factors, take involve little to no effort and occurs outside our consciousness
3
Q
What is the consious response called?
A
Controlled
4
Q
What is controlled processing?
A
A mental process that is systematic and more likely controlled by deliberative thought
5
Q
What type of attitude does controlled processing result in?
A
Explicit attitudes that we are aware of
6
Q
What type of attitude does automatic processing result in?
A
Implicit attitudes and beliefs
