Attitudes Flashcards
What is an attitude?
An evaluation of an object in a positive or negative fashion
Where do our attitudes come from?
learnt through experiences
What is a likert scale?
A numerical scale used to assess people’s attitudes; a scale that includes a set of possible answers with labeled anchors on each extreme
What is implicit attitude measure?
An indirect measure of attitudes that doesn’t involve a self-report
What are sources of attitudes?
Classical, observational and mere exposure
What is classical conditioning?
Associates an attitude with positive/negative memories
What is observational source of attitude?
Attitude we pick up from watching others
What is mere exposure?
The more we are exposed to something, the more we like it
What are heuristics?
short judgements based on small aspects
Can attitudes predict behaviours?
They dont always predict behaviour
What is cognitive dissonance theory?
The theory that inconsistency between a person’s thoughts, sentiments, and actions creates an aversive emotional state (dissonance) that leads to efforts to restore consistency
What is self-perception theory?
The theory that people come to know their own attitudes by looking at their behavior and the context in which it occurred and then inferring what their attitudes must be
