How attitude Affects Behavior

Question 1

Theory of planned Behavior. What are some influences.

Answer 1

Based of of implication and intentions.

What influences Intentions:

1. ) attitudes
2. ) subjective norms
3. ) perceived behavior control

Question 2

Attitude to behavior process model.

Answer 2

An event leads to a trigger of an Attitude, we use that and outside knowledge to affect our behavior.

Question 3

Prototype willingness model (PWM)

Answer 3

Behavior is a function of:

• The past
• attitude
• subjective norms
• intentions
• willingness
• model

Question 4

Elaboration likelihood Model of Persuasion

Answer 4

People either care about the:

Central: How much we are going to be persuaded deals with the quality of the persuasion (facts and content)

Or

Peripheral: the status, image, and other superficial cues of the persuader.