heuristics Flashcards
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what is heuristics
cognitive shortcuts
fast and frugal examples
recognition
recognition heuristics
recognise one not the other, chose recognised one
cues?
rank cues through eco validity then discriminate between them
discrimination cues
cue worked last time use that
or
pick one at random, minimalist
dimond principle
- recognition
- cue value
3.discrimination rule
probabilistic mental model
cognitive mechanisms for making decisions
who came up with fast and frugal heuristics
gigerenzer 91 and goldstein 96
what is the key process
search for relevent cues that enable choice between different outomes
stop when discriminating cue is found
one reason decision making
evidence for fast and freugal
gigerenzer and goldstein 1996
gigerenzer and goldstein 1996
human studies of population judgements
90% made in accordance with recognition
limitation of fast and freugal
empirical evidence is limmited
difficulty controlling knowledge peiple might use when making judgements 2003
people use more than one source of information
how to judge judgement
correspondence theory
coherence theory
correspondence theory
judgements correspond with world
gigerenzer ecological rationality 1999
coherence theory
processing of information is rational
tversky and kahneman heuristic bias
judgement deviates from normative laws and there errors