heuristics Flashcards

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1
Q

what is heuristics

A

cognitive shortcuts

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2
Q

fast and frugal examples

A

recognition

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3
Q

recognition heuristics

A

recognise one not the other, chose recognised one

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4
Q

cues?

A

rank cues through eco validity then discriminate between them

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5
Q

discrimination cues

A

cue worked last time use that
or
pick one at random, minimalist

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6
Q

dimond principle

A
  1. recognition
  2. cue value
    3.discrimination rule
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7
Q

probabilistic mental model

A

cognitive mechanisms for making decisions

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8
Q

who came up with fast and frugal heuristics

A

gigerenzer 91 and goldstein 96

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9
Q

what is the key process

A

search for relevent cues that enable choice between different outomes
stop when discriminating cue is found
one reason decision making

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10
Q

evidence for fast and freugal

A

gigerenzer and goldstein 1996

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11
Q

gigerenzer and goldstein 1996

A

human studies of population judgements
90% made in accordance with recognition

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12
Q

limitation of fast and freugal

A

empirical evidence is limmited
difficulty controlling knowledge peiple might use when making judgements 2003
people use more than one source of information

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13
Q

how to judge judgement

A

correspondence theory
coherence theory

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14
Q

correspondence theory

A

judgements correspond with world
gigerenzer ecological rationality 1999

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15
Q

coherence theory

A

processing of information is rational
tversky and kahneman heuristic bias
judgement deviates from normative laws and there errors

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16
Q

tversky and kahneman

A

which heuristics people use when under uncertainty and resulting in practicable bias

17
Q

failures of coherence

A

focused on error led to pessimistic view of judgement

18
Q

what concepts does heuristics bias relies on q

A

attribute substitution,
natural assesement
_ kahneman and Fredrick 2002_

19
Q

attribution substitution

A

making hard judgements people switch to heuristic attribute as easier to judge
how representative is it

20
Q

natural assessment

A

judging using properties like size distance or cognitive fluency

21
Q

evidence for heuristic attributes

A

target attributes highly correlate with judgements of heuristic attributes with which have been substituted

22
Q

researcher evidence for heuristic attribute

A

kahenman and trverksy 2011

23
Q

what is conjunction fallacy

A

estimating conjunction to be more probable than either individual event

24
Q

representativeness

A

assesement of degree corrospondence between sample and population, instance or catagory outcome and model

25
Q

schemas and bias`

A

calculating probablity is hard so people judge based on similarity

26
Q

base rate neglect

A

judging likelyhood of situation without taking into account relevent data

27
Q

availability heuristics

A

immidiate examples that come to mind when making judgement

28
Q

positive of avaliability

A

ecologically valid cue for judgement for frequency as frequency events are easier to recall kahneman 1982

29
Q

errors of availability

A

people judge reletive importance from how easily they can recall it largly determined by the coverage by media K 2011

30
Q

anchoring and adjustments

A

people select values then make adjustments

31
Q

Anchoring meaning

A

insufficiently adjusting from initial value when estimating continuous variables e.g age weight

32
Q

applied judgements

A

frequency value keren and teigan 2004

33
Q

where does it fit?

A

increases plausibility of particular value of target attribute kahneman and Fred 2002

34
Q
A