Hess Digital Rhetorical Identification Flashcards
1
Q
Companies collect data about your online activity and, to varying degrees, personalize your content in relation to previous patterns/online behavior
A
Clip from Minority Report
2
Q
How does Burke’s process of identification work in this context?
A
Identification: Constructing shared, common ideas, values, experiences, or attitudes through communication
3
Q
Cookies
A
Personal Search Data
4
Q
Algorithms
A
Assess/translate the data
5
Q
Digital Substance
A
(the collective “space” we share with tech) is consumer
driven and based on personal search history
6
Q
Rhetoric, Knowledge, and Ethics (Video)
A
Ted Talk: Beware online “Filter bubbles”
What information are we exposed to?
7
Q
Rhetoric, Identity, and Ethics
A
Communication practices influence how we come to see ourselves/others
