Ch. 11 Cultural Rhetorical Studies

Question 1

Cultural Studies

Answer 1

investigating the generation and
circulation of meanings within a culture

Question 2

Birmingham School

Answer 2

Where cultural studies was founed and is often seen as an extension of critical studies but took mass media seriously

Question 3

Cultural Studies Scholars

Answer 3

emphasize political economy, content, and audiences as interrelated and equally important components

Question 4

Representation

Answer 4

Meaning is constructed through the interactions people have in a culture

Question 5

Signification

Answer 5

is the study of the process of meaning

Question 6

Articulation

Answer 6

The joining together of two ideas that do not necessarily have any kind of natural connection.

Question 7

Subject Positions

Answer 7

A way of reading a text from a particular perspective

Question 8

Dominant/Preferred position

Answer 8

Decodes text as intended by the source

Question 9

Negotiated Position

Answer 9

Various neutral readings of the text

Question 10

Oppositional Position

Answer 10

Takes a contrary view to the intended message