Chapter 5 Review Flashcards
1
Q
McLuhan’s Famous Phrase
A
“The medium is the message” suggests the channels through which we communicate are central
2
Q
Kathleen Jamieson’s Electronic Eloquence
A
How the TV medium influenced what made rhetorical practice effective
3
Q
Ramond Williams’s Mobile Privatization
A
The influence of cars and in-home entertainment on society
4
Q
Semiotics
A
The study of signs and their meaning
5
Q
Sign
A
The smallest unit of meaning comprised of a signifier and a signified.
6
Q
Codes/Conventions
A
A set of rules used to determine the meaning of symbols.
7
Q
Iconic Signs
A
A sign that resembles what it means.
8
Q
Messaris “images have 3 functions”
A
- Representation of reality or (iconic resembles referent)
- Proof
- Argumentative claim.
