Ch.10 Critical Approaches To Rhetoric

Question 1

Frankfurt School

Answer 1

emerges out of Marxian theory, which emphasized class struggle and how material, economic conditions determined culture

Question 2

Base

Answer 2

The real objects of our culture, such as money, land, tools, and machines

Question 3

Superstructure

Answer 3

The institutions and ideas that result from material practices in a culture.

Question 4

Hegemony

Answer 4

Rule by consent

Question 5

Ideology

Answer 5

An interrelated set of meanings that are generated by the system of artifacts that comprise a culture.

Question 6

Third Persona

Answer 6

Who is negated or excluded in rhetorical practice

Question 7

Ideographs

Answer 7

Words or phrases that suggest ideology.
* Political words with strong, assumed messages

Question 8

Critical Studies

Answer 8

The body of rhetorical theory that is critical in character, con- cerned with power, and interventionist
* Beneath surface of rhetoric

Question 9

Polysemy

Answer 9

A text with multiple interpretations

Question 10

Critical Rhetoric

Answer 10

A perspective that requires constant reflection on the power structures created by rhetoric

Question 11

Power

Answer 11

the ability to control meanings of symbols