Ch. 12 Postmodern Approaches To Rhetoric Flashcards
Modern Era
sought to provide adequate explanations for social life and offer solutions to the problems humans faced
Postmodernism
A time period marked by skepticism for grand narratives, objectivity, and universal truth.
Kitsch
Embracing a distasteful or tacky style (art, clothing, furniture, etc.) in an ironically appreciated way.
Pastiche
Blending styles together to create new meaning.
Symbolic Value
Placing worth on an object based on the status it brings to the owner.
Use Value
Placing worth on an object based on how it can serve the owner.
Baudrillads Hyperreality
A state of being in which the replica of an object is thought to be more real than the object it replicates.
Simulacra
A copy without an original.
Jacques Derrida
questioned the stability of meaning, or root assumptions, in
rhetoric and philosophy
Deleuze and Guattari
Argued humans are beings that desire in ways consistent with a capitalist society
Lyotard
argued that localized knowledge is more useful than grand theories in making political decisions
Neocolonialism
new forms of imposing control over other groups, often for the purposes of extraction
Culture Jamming
co-opts logos and makes a political comment about the consumer culture in which we live.
* Harold and Kumar Smoking Weed Watching TV
Harold
argues that while saying no to consumerism can simply become appropriated for further consumption, pranks, play with, jam, or surf along the waves of capitalist and media logics to reinvent those patterns