H5

Question 1

Consumer behaviour

Answer 1

Psychological and social processes that people undergo in the acquisition, use and disposal of products

Question 2

Conspicuous consumption

Answer 2

Buying luxury goods that show some kind of economic power, to express wealth and to say something about their personality

Question 3

Thinking goods

Answer 3

Goods with only a utilitarian function

Question 4

Feeling goods

Answer 4

Identity-related function

Question 5

Theory of planned behaviour

Answer 5

Intentions to act precede intentional actions
- Attitudes
- Subjective norms
- Perceived behavioural control

Question 6

Identity similarity

Answer 6

The degree to which performing certain behaviour is consistent with the self concept

Question 7

Impulsive buying behaviour

Answer 7

Occurs when a consumer experiences a sudden, strong and persistent urge to buy something immediately

Question 8

Self controlling dillemas

Answer 8

Dillema’s that involve regulating behavior in the service of long-term goals

Question 9

Heuristics

Answer 9

Regels die we toepassen op communicatie om de geldigheid ervan te beoordelen zonder de argumenten door te nemen

Question 10

Dual process theories of persuasion

Answer 10

The degree to which arguments are scrutinized depends on their processing motivation and skill

Question 11

Evaluative conditioning

Answer 11

A process that directly influences affective responses to an attitude object without cognitions

Question 12

Strength (valence)

Answer 12

Sterkte van de stimulus beïnvloedt de respons