GS&GG: Globalisation Flashcards
1
Q
Globalisation
A
The process of the world’s economies, political systems and cultures becoming more strongly connected to each other.
2
Q
What are the 5 factors that promote globalisation?
A
Flows of:
Information
Capital
Products
Services
Labour
3
Q
Marketing
A
The process of promoting and selling products or services.
4
Q
Global marketing
A
Treating the world as one single market and using one marketing strategy.
5
Q
What can global marketing help to create?
A
Global brand awareness
6
Q
Global brand awareness
A
Consumers identify a name or logo with a particular product/service, so they are more likely to purchase that product rather than a lesser-known competitor.
