CP: Re-imaging - Liverpool

Question 1

What case study should be used for re-imaging?

Answer 1

Liverpool

Question 2

What issues were Liverpool facing?

Answer 2

• Deindustrialisation caused economic activity to slow down
• Derelict industrial buildings made up most of the city
• Reputation for rioting + violence developed in 1980s as a result
• 40% of population lived in poverty from 1970s-2000s

Question 3

How did Liverpool respond to issues?

Answer 3

Re-imaging

• Over £2 billion invested from public + private sector into city centre
• Merseyside Development Corporation slogan ‘There’s life in the old docks yet’
• Turned derelict warehouses into Tate Liverpool art gallery
• Focused on ‘selling its past’ - eg. the Beatles
• Won the title of European Capital of Culture in 2008.

Question 4

What is reimaging?

Answer 4

Changing the existing negative perceptions of a place.

Question 5

What groups were involved in the re-imaging of Liverpool?

Answer 5

• Liverpool Vision Urban Regeneration Company
• Merseyside Development Corporation

Question 6

What were the positives of Liverpool’s re-imaging scheme?

Answer 6

• Increased tourism
• 2008 = positive press outweighed negative weight

Question 7

What were the negatives of Liverpool’s re-imaging scheme?

Answer 7

• Poverty + crime are still an issue = hasn’t resolved issue, just disguised it
• 2012 = positive and negative press were even, so influence of re-imaging scheme is declining