Graphology

Question 1

What is ‘graphology’?

Answer 1

It is the visual design and impact of a text.

Question 2

What are key features of ‘graphology’?

Answer 2

Layout
Iconic sign(s)
Symbolic sign(s)
Typographical feature(s)
Multimodal text(s)

Question 3

Define ‘layout’.

Answer 3

It is the physical organisation of a text.

Question 4

Define an ‘iconic sign’.

Answer 4

It is the sign/image that is a direct picture of the thing it represents.

Question 5

Define a ‘symbolic sign’.

Answer 5

It is the sign/image where an associated meaning is drawn from some shared degree of knowledge.

Question 6

What is a ‘typographical feature’?

Answer 6

It is a feature related to the use of fonts.

Question 7

What is a ‘multimodal text’?

Answer 7

It is a text that relies on the interplay (interaction) of written and visual codes. eg. In Macbeth, an image of a hand can correlate to “out damn spot”.

Question 8

Give an example of an iconic sign.

Answer 8

Any fast food chain logo, logos.

Question 9

Give an example of a symbolic sign.

Answer 9

Triangle can represent female whilst rectangle can represent a male.