Face Theory Flashcards
What is the ‘Face Theory’?
It is the theory, created by Erving Goffman in 1955, that everyone has ‘Positive Face needs’ and ‘Negative Face needs’.
What are Positive Face needs?
Positive Face needs are people’s needs and wants to be valued and appreciated.
What are Negative Face needs?
It is the need and want to be independent and not to be imposed upon.
What is a Face Threatening Acts (FTA)?
It is the act of going against someone’s ‘Face’.
What is a way to avoid Face Threatening Acts?
Politeness Strategies.
What is the Politeness Theory?
It is Brown and Levison’s theory to avoid Face Threatening Acts.
-Present a persona
-Try to be accepted/liked
-Be polite/friendly to others
-Ultimately, get what we want (passively).