goiko case study Flashcards
1
Q
who founded goiko
A
Andoni Goicoechea (venezuelan)
2
Q
describe the founding story of goiko
A
- came to spain to continue his medical residency→ realised he loved entrepreneurship
Had an inside drive to start his own business in spain
3
Q
what are the three values of goiko
A
quality, efficiency and buen rollo (good vibes)
4
Q
define the ´´chasm´´
A
challenging stage of growth when you have initial customers
5
Q
which were the major areas of challenge for goiko
A
- Rapidly hiring staff
- Identity and culture
- Implementing systems and processes
- Developing executive capabilities required to lead and manage a complex organisation
- Attracting and serving a new category of customers
- Remaining competitive
6
Q
which strategic choices goiko made at at begining
A
- using cans instead of bottles
- allowing everyone in company to make decisions
- asked for a loan in the bank
- good relationships with employees
7
Q
which aspect did Andoni decide when selling goiko
A
- MAINTAINING COMPANY CULTURE
- making sure employees were kept in the loop about future developments made in the company
8
Q
selling goiko
A
June 2018, Andoni decided to sell the majority share of Goiko Grill.
Relinquish 80% of the business to L Catterton—one of the largest private equity firms in the world.
valued at €150 million in the deal.
Communicated everything with employees
Andoni sold his shares and remained CEO of the company
9
Q
what further expansion is andoni planning on doing
A
- going international
