chapter 1 Flashcards

1
Q

define business

A

profit-seeking organization that provides goods/services to satisfy customers needs.

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2
Q

Describe the concept of adding value to a business

A
  • transforms lower value inputs to high value outputs, making them more attractive for buyers to purchase.
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3
Q

define revenue

A
  • amount of money company brings by goods + services
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4
Q

define business model

A

model that describes how a company will make revenue

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5
Q

define profit

A

revenue-costs

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6
Q

define competitive advantage

A

appeals more to target audience, more likely to purchase from your business.

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7
Q

4 ways to categorize a business

A
  1. product type: can be: (goods or services)
  2. geographical reach (local, regional, international)
  3. company size: big or small scale
  4. ownership:
    - solo praetorships: one owner
    - partnerships: several owners
    - corporations: thousands of owners
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8
Q

relationship between risks, rewards and moral hazard

A
  • companies need to make risks with a reward
  • if if goes well company benefits, if not they suffer the consequence.
  • However, when this relationship is broken ( risk gets disconnected)–> moral hazard as someone else suffers consequences
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9
Q

Define buisness mindset

A

inside view of buisness with appreciation of the decisions to be made and challengers that managers face.

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10
Q

positive effects of the role of business in society

A
  1. offers valuable goods/services
  2. provides employment
  3. national growth/stability/ security
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11
Q

negative effects of the role of business in society

A
  1. pollution and waste
  2. health +safety risks
  3. disrupts communities
  4. financial isntability
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12
Q

define the social environment

A

trends and forces in society at large

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13
Q

Discuss the 5 major environments in which a business operates

A
  1. economic environment–> the conditions that affect the cost and availability of goods and services
  2. social environment: trends affecting society
  3. technological: ability to create/ destroy markets (eg AI)
  4. market environment: (1) target customers, (2 )buying influences and (3) competitors
  5. legal and regulatory environment: laws and regulations affecting business
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14
Q

define gig economy

A

portion of economy of people working as independent contractors in short-term projects

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15
Q

define barriers of entry

A

resources/skills company has before entering market

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16
Q

The 6 functional areas in business

A
  1. R&D–> designing new products
  2. Manufactuing, production operations
  3. marketing, sales, distribution and customer service.
  4. finance and accounting
  5. Human resources
  6. Business services
17
Q

The seven most important business careers

A
  1. operations manager
  2. human resource specialist
  3. IT manager
  4. marketing specialist
  5. sales professional
  6. accountant
  7. financial manager
18
Q

The 6 components of professionalism

A
  1. strive to excel
  2. dependence +accountable
  3. being a team player
  4. etiquette
  5. communicate efficiently
  6. making ethical decisions
19
Q

define digital enterprise

A

company using digital system as one of its foundations of its value-creation process

20
Q

define disruptive innovation

A

development so fundamentally different that it can create new professions, companies or entire industries while damaging others.
Example: AI

21
Q

define digital transformation

A

process of reimagining a company´s business model to become a digital enterprise.

22
Q

skills required for business

A
  • communication
  • critical thinking
  • collaboration
  • knowledge +analysis
  • business ethics
  • information technology
  • data literacy
23
Q

describe the gartner hype cycle

A
  • maps the evolutions of innovations over time
  • starts when innovation starts
  • media builds in expectations
  • no potential–> trough of disillusionment
    potential–> slope of enlightment
    -